In response to a large number of users complaining about the “filter spots” on Xiaohongshu, Xiaohongshu issued a statement to apologize to users, “We sincerely apologize for users who have experienced disappointment or users who have not encountered a “scam”.” Xiaohongshu said that it has launched a series of operational activities to encourage the publishers of Xiaohongshu to share useful rather than beautified.
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When you search for a certain scenic spot, Xiaohongshu will also provide richer search association words and show more content such as “Kengkeng”. Xiaohongshu will also try to launch products such as scenic spot rating list and stepping hole list, so that everyone can get more diversified information.
The following is the full text of the announcement:
Insist on sharing sincerely, and firmly believe that ordinary people help ordinary people
Recently, I believe you have seen the Internet topic of “Filter Spots” on Tucao Xiaohongshu. In this regard, we uphold the community values of “sincere sharing, friendly interaction” and share our reflections and actions.
The facts we saw:
First, some users do over-beautify their notes during the sharing process. For example, most of the cases that you have seen recently belonged to travel photography, but because the sharer did not clearly indicate that it was a photographic work, it was used as a travel guide. There was a big gap between the viewers after the on-site visit, resulting in the feeling of being deceived.
Second, the “avoidance” type of notes should be fully displayed to users through a better product mechanism to provide more diverse information for everyone’s decision-making.
We sincerely apologize to users, whether it is a user who has experienced disappointment or a user who has not encountered a “scam”, we apologize sincerely.
The “Xiaohongshu Community Convention” has clear proposals:
Please try to avoid over-retouching, especially in areas such as beauty makeup, dressing, and shop searching.
The core reason why the Xiaohongshu community is so popular and prosperous for a long time is that there is a group of active members in the community who are willing to provide sincere advice and help to others. They continue to share real and multi-angle content. Everyone has a heart for beauty. You can beautify the content of your notes appropriately, but please remember that the content you share may be used by others as a basis for decision-making at any time. Therefore, the degree of modification and beautification should be measured by not being misleading.
We hope that the sharers will adhere to the guidelines of the community convention, and at the same time, within Xiaohongshu, multiple departments have already taken action-we have launched a series of operational activities to encourage Xiaohongshu publishers to share useful rather than beautified; in When you search for a certain scenic spot, we will also provide richer search association words, and display more content such as “avoidance pit”; we will also try to launch products such as scenic spot rating list and stepping hole list, which is convenient for everyone Get more meta-information.
One sentence summary: We will do our best to help you get more comprehensive information on the Xiaohongshu App.
Xiaohongshu is a community where ordinary people help ordinary people, where people share their daily life and experience, and get happiness and satisfaction when helping others. This kind of atmosphere is something we cherish, and we will continue to work hard for it.
Finally, I would like to extend my sincere apologies to the users again, and thank all the criticisms, these are our motivations to become better.
I hope everyone can come to Xiaohongshu to feel that there is expectation in life, and there is wonderfulness everywhere.