As the first cooperation between the two parties, Loro Piana reinterpreted the brand’s unique aesthetic attitude with an innovative attitude and through Fujiwara Hiroshi’s unique design style, creating ten sets of shapes with neat lines and simple designs.
2021year10moon13Day, Tokyo——Loro Piana announced the launch of a new capsule series in collaboration with Japanese artist Fujiwara Hiroshi, which combines streetwear style with Loro Piana’s refined fabrics and iconic elegance. As the first cooperation between the two parties, Loro Piana reinterpreted the brand’s unique aesthetic attitude with an innovative attitude and through Fujiwara Hiroshi’s unique design style, creating ten sets of shapes with neat lines and simple designs.
The timeless elegance and exquisite craftsmanship of Loro Piana meets the pure Japanese style. The century-old heritage of the brand perfectly fits the traditional Japanese culture: As a designer, Fujiwara Hiroshi merged the two cultures in a disruptive new way. In the capsule series. Loro Piana believes that Hiroshi Fujiwara is keen to highlight brand luxury and transform it into clothing without gender boundaries. Fujiwara Hiroshi said: “This is a challenge, and Loro Piana also accepted such a challenge and chose to cooperate with me. This is an exciting and very interesting cooperation. I feel very excited.”-This is also him. For the first time, I decided to use my name in the collaboration series.
The series is composed of vibrant clothing and low-key accessories, using Fujiwara Hiroshi’s iconic navy blue, black, dark gray and white colors, and the quality of the fabric (from Tasmanian Super 150’S wool to Baby Cashmere) and the right The performance of the details interprets the classic features of Loro Piana.
Street style has been carefully designed to become more refined: at the same time of outstanding practicality, it also has the comfort of soft fabrics and the low-key charm brought by smooth and natural tailoring. The main items include short jackets that can be worn on both sides, as well as overcoats and sweaters decorated with Tsunaghi prints (the print is a Japanese symbol of happiness and communication). The link symbolizes a precious bond. It not only reminds us that we will become stronger together, but also celebrates the joy of living together.
As a designer, musician, godfather of street fashion, and founder of fashion brand Fragment and homeware brand retaW, whether in New York or Tokyo, Fujiwara Hiroshi is a recognized leader in the streetwear industry, and he enjoys in different fields. Show his talents.
From October 13th, the Loro Piana featuring Hiroshi Fujiwara collaboration capsule series will be available at Loro Piana boutique, Loro Piana WeChat flagship store and Loropiana.com.
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