Home Health At CES 2022, LG shows technology that improves our lives

At CES 2022, LG shows technology that improves our lives

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“As we all return to a certain level of normalcy, we must ask ourselves an important question: do we want to go back to life before, or do we want to step forward and aspire to a better life?”. LG Electronics CEO William Cho opened the virtual keynote of the Korean giant at CES 2022. The company has always had “Life’s Good” as its motto (although LG actually stands for Lucky Goldstar, but this is a ‘ another story): this year the aspiration is that life is not only good, but even “better”.

“For LG the answer is clear,” explained Cho in his introduction, “and that is that we must help improve everyone’s life. Our aim is to make our innovations available to a more sustainable, more accessible life, with more personal and more inclusive technologies ”.

Great aspirations

An interesting marketing narrative, albeit not very original, which translates into a series of innovations for the present of domestic technology and in some concepts for the future among which it is not always easy to weave a common thread. Among the most interesting and different from the usual products presented by the Korean company at the Las Vegas fair there are for example the LG PuriCare Aero Tower air purifier, and the LG One TVs / monitors: QuickFlex and StandByMe.

The purifier is a fairly impressive turret with a central slot that almost resembles a speaker to the Bang & Olufsen. It includes both a HEPA filter and a UV LED system for removing bacteria and other germs from the air. Designed for the North American market, it is clearly a response to the need for new products to make indoor air healthier.

TVs to take for a walk

LG One: QuickFlex and StandByMe are two products that respond to a similar need for mobility within the home, to which they respond, however, in a different way.
One: QuickFlex is a display with a wheel stand, but still wired. Equipped with webcam and microphone, it can be used horizontally or vertically, and is designed for family video calls, for business tele-meetings or to follow a yoga or fitness class remotely.

On the other hand, LG StandByMe’s approach to “domestic mobility” is different, a 27 ”battery-powered TV mounted on a floor lamp like that of a lamp. You can move it from room to room to have “the greatest possible freedom of vision” they say from LG, and it is perfect for watching movies and series in streaming or, even in this case, for video conferences with colleagues remotely or with the family and friends. For both StandByMe and One: QuickFlex, at the moment there are still more precise specifications and above all prices and availability for the European market.

The intention of these two products is certainly to offer a better solution to always stay in touch with loved ones through video calling solutions and the “personal” approach to the device, which becomes an integral part of the personal home space. The “feeling”, however, is another, and that is that they are perfect smart televisions to make the next lockdown less heavy.

The smart garden

In the various promotional shorts shown during the keynote, LG also included products already unveiled in December, ahead of CES. Among these is Tiuun (which in Korean means “to blossom”), an intelligent garden that makes it easy to grow vegetables indoors. The design is reminiscent of a wine cellar or a luxury hotel mini-bar, with two shelves that can each accommodate six germination units.
LG explains that with Tiuun vegetables and greens can be brought to maturity in a period ranging from one to two months, thanks to an internal system that regulates watering, temperature and light to optimize growth.

Sustainability

The theme of environmental sustainability is a subtext that accompanies all of LG’s novelties, but is emphasized in particular through the presentation of the InstaView Door-in-door refrigerator. The appliance is equipped with a transparent door which shows the inside when double tapped. The idea, which LG has been proposing for years, is that this technology avoids the countless opening and closing of the fridge door, thus minimizing the energy consumption necessary to maintain the correct temperature. Considering the size and construction complexity of this luxury refrigerator, however, it would be interesting to understand if the CO2 savings obtained by opening the door less is greater than the expenditure on greenhouse gases necessary to produce it.

TV updates

Although the news for televisions and displays are mainly evolutionary, we were a little surprised by the little space reserved by LG for its perhaps most important product line.
The main novelty shown almost en passant during the virtual presentation event is the new beautiful OLED evo Gallery Edition TV, that is the 97 “version of the new OLED Evo televisions for 2022. For example, it is not clear from the presentation that the range of televisions This year’s OLED evo consists of many more models, both in the superior G series and in the C series. HDMI 2.1 inputs with “full” band, 48 Gbps.

The concepts for the future

In a third and final short film shown during the CES keynote, LG finally presented its vision for the future. In the video, the virtual artist Reah (presented by LG last year) tries his hand at rehearsing his next music album – which will actually be released in the real world. But we also see her struggling with gymnastic exercises inside LG Omnipod, a new “mobility solution that blurs the line between home and car”. The Omnipod is an evolution of the LG connected car of 2020, and is a sort of mobile living room – obviously autonomous – where you can work, watch a movie, or just move with the help of a virtual instructor.

In the future, a little like Jetsons thought by LG, there is no shortage of robots: they are all different declinations of CLOi, the guiding robot that the Korean company has been developing and improving for some years now. In the video we see them in the role of concierge, waiter or even postman, in a “four-wheel drone” version designed for automated home deliveries. As with all concepts, these are extreme and somewhat science fiction use cases, designed more to explore the direction of AI innovation and applications, not a realistic scenario. Also because being surrounded by robots that do everything, minimizing human contact, doesn’t seem so much a better life as an “aegyo” version of a sci-fi dystopia.

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