Moncler and Salehe Bembury Collaborate on New Joint Series
Luxury clothing brand Moncler has partnered with designer Salehe Bembury to create a joint series that combines the outdoor spirit with a humanistic concept. The collaboration aims to explore color matching, silhouettes, and function, while also redefining the definition of outdoor clothing. Salehe Bembury, known for his thumbprint design, brings his unique touch to the collection.
The collaboration between Moncler and Salehe Bembury is part of Moncler Genius’ commitment to creating a co-creation platform for diverse creatives. This collaboration breaks traditional boundaries and expands into new creative areas. It marks Salehe Bembury’s first foray into ready-to-wear clothing and shoe accessories.
The joint series, called “Moncler ēquipements,” draws inspiration from Moncler’s mountaineering series in the late 1950s. Salehe Bembury creatively interprets Moncler’s essence to conceive functional and practical field uniforms. The color palette of the collection reflects both brands’ passion for nature, featuring vibrant orange, sunset coral, moss green, and soft brown shades.
For the first time, Salehe Bembury ventures into the field of outdoor equipment, aiming to invite diverse communities to explore the freedom of nature. The collection showcases Moncler’s technical expertise combined with Salehe Bembury’s authentic and pure creations. Collarless down jackets, GORE-TEX INFINIUM™ parkas, teddy fleece sweatshirts, leggings, beanies, and beanies are among the featured items.
The joint series also introduces new shoes, with Moncler’s iconic Trailgrip series being reshaped for outdoor adventurers and hiking enthusiasts. The Trailgrip Grain shoe by Salehe Bembury features thumbprint quilting and a natural color palette.
The campaign for the Moncler ēquipements collection was shot by Hala Matar and captures travelers wearing the collection as they hike through California-inspired forest trails. The visuals and sounds of nature blend harmoniously with the clothing, creating a utopian resonance between the crowd, style, music, and the outdoors.
The Moncler x Salehe Bembury joint series will be available starting July 14th at Moncler’s designated stores, the Moncler official WeChat Mini Program, and Moncler’s China official website.