TikTok Launches Music Streaming Platform, Set to Challenge Apple Music and Spotify
The popular short video platform, TikTok, has made a significant impact on social media giants Snapchat, YouTube, and Instagram, leading these platforms to rapidly change in order to keep up with the trend. However, TikTok is not stopping there. The platform recently announced the launch of TikTok Music, a streaming music platform, with plans to challenge major players like Apple Music and Spotify.
TikTok Music has made its debut in Brazil and Indonesia, becoming the first music streaming service to provide its services in these regions. The platform offers features similar to other streaming music platforms, including full-disc playback, playlist creation, lyric-based song search, music recognition, playlist sharing, and personalized music recommendations. What sets TikTok Music apart is its inclusion of songs that have gone viral on TikTok videos ā adding a unique aspect for its target audience.
In its pursuit to capture its target users, TikTok Music has also signed cooperation agreements with international record companies Universal, Warner, and Sony. This move ensures that the platform will have access to a wide range of music catalogs.
The primary target customer base for TikTok Music remains young netizens who are addicted to TikTokās short videos. The music platform aims to integrate the interactive elements of TikTok, allowing users to share their favorite music online and synchronize their TikTok accounts seamlessly.
Currently, TikTok Music charges its users similar fees as local competitors Apple Music and Spotify in Brazil and Indonesia. However, it is uncertain when the platform will expand its services to other markets.
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