In a groundbreaking announcement, Guinness World Records has officially declared MAPPA’s hit anime series “Jutsu Kaisen” as the “most popular anime work” in 2023, dethroning the previous three-time champion, “Attack on Titan”. The certification comes after the show’s second season, “Shibuya Incident”, premiered last year and saw unprecedented success.
According to data from Parrot Analytics, “Spell of the Dead” has a global viewership that is 71.2 times higher than that of ordinary TV programs. The data takes into account various factors such as consumer attention, participation, desire, and ratings for the content. With over one billion pieces of data collected daily, the system analyzes subscription payments, streaming media downloads, social media engagement, and reviews to determine the popularity of a show.
Younger audiences have been particularly drawn to “Jutsu Kaisen”, with Generation Z (ages 13-22) making up 71.3% of its viewership, surpassing other popular anime like “One Piece” and “Attack on Titan”. The show’s captivating storyline and engaging characters have resonated with fans around the world, propelling it to the top of the anime charts.
While “Attack on Titan” and “One Piece” remain strong contenders in the anime industry, “Jutsu Kaisen”‘s impressive rise to popularity has solidified its place as the current fan favorite. With new developments in other popular franchises like “My Hero Academia” and upcoming releases like the R-rated “Joker: Folie à Deux”, the anime community continues to be captivated by thrilling and innovative storytelling.