The tourism market was not on fire, but the tourism stocks were first disturbed. On February 14, a reporter from the Beijing Business Daily found that many tourism stocks have been rising for nearly a week. Among them, Caesars Travel has even hit the daily limit for 3 consecutive days. According to industry analysts, the recent rise in tourism stocks may be related to the opening up of borders by many countries. The recently released “14th Five-Year Plan for Tourism Development” also proposes to steadily develop international tourism under the premise that the global new crown pneumonia epidemic is effectively controlled. Some people in the industry pointed out that it is very risky to liberalize entry and exit at present, and official information should prevail, and tourism companies have not yet ushered in the spring.
Travel stocks continue to rise
Since February 10, the Caesars travel industry stock market has been rising all the way. As of the close of trading on the afternoon of February 14, Caesars Travel has reached the daily limit at a price of 11.83 yuan, an increase of 10.05%, which has been the daily limit for 3 consecutive days.
Regarding the reasons for the rise in the stock price, Caesars Tourism pointed out in the announcement that the current domestic travel market has been repeatedly affected by the epidemic in many places, and the outbound travel market has yet to be opened. The tourism market is expected to usher in more positive changes, and the company is gradually preparing for industry changes and market opportunities in the post-pandemic era.
Also gaining momentum is Qujiang Culture and Tourism. As of the close of A-shares, Qujiang Culture and Tourism reached the daily limit at a price of 14.4 yuan, an increase of 10.01%. Like Caesars Tourism, it ushered in the “three consecutive boards”. In addition, Xi’an Tourism, Guilin Tourism, ST Western Regions, etc. once reached the daily limit price.
A reporter from Beijing Business Daily found that as of 3:15 pm on February 14, the tourism hotel sector ranked first in the industry sector with an increase of 3.89%. In addition, the tourism sector has risen for 7 consecutive days, and the “3-day increase” and “20-day increase” are both at the top of the industry sector, and the tourism stock market has enjoyed a gratifying rise.
Many countries will ease travel restrictions
Affected by the epidemic, the tourism industry has been “greatly damaged” in the past two years, and many tourism stocks have continued to slump. Industry analysts pointed out that the rise in tourism stocks this time may be related to the recent opening up of borders by many countries.
Wu Liyun, an associate professor at the Institute of Chinese Culture and Tourism Industry of Beijing International Studies University, pointed out that the rise of tourism stocks may be related to the public’s prediction that international tourism will gradually recover. open state.
A few days ago, the Australian government announced that from February 21, 2022, travel restrictions will be further eased, and the country will be opened to all visa holders. Tourists, business travelers and other visitors can enter without quarantine as long as they complete the whole process of vaccination against the new crown. The New Zealand government has also recently officially announced its plan to gradually open the border. Under this plan, from October 2022, entry visas to New Zealand will fully return to normal.
The “14th Five-Year” Tourism Development Plan issued by the State Council also proposed that under the premise of effectively controlling the epidemic, relying on the advantages of my country’s tourism market, coordinating the domestic and international markets, promoting inbound tourism step by step and orderly, steadily. Develop outbound tourism and continue to promote tourism exchanges and cooperation.
But it is still unknown when inbound and outbound tourism will be officially released. Recently, the news that Beijing and other places have resumed the renewal of passports for overseas travel has attracted widespread attention. However, on February 12, the National Immigration Administration’s WeChat official account released a message saying that the news was false, and stated that the current overseas epidemic situation is still severe, and cross-border travel has greater security risks. Emergencies and non-essential departures.
It will take time for inbound and outbound tourism to be liberalized
Throughout the past two years, China’s tourism market has shown a slow recovery trend, but it has not recovered to the level before the epidemic.
In terms of international tourism, the “China Outbound Tourism Report 2021” previously released by the China Tourism Academy stated that in 2021, the number of outbound tourists is predicted to be 25.62 million, a year-on-year recovery of 17% compared with 2019, and a year-on-year increase compared with 2020. up 27%. Compared with the scale of over 100 million trips before the epidemic, outbound tourism is still basically at a standstill.
Under the normalization of the epidemic, inter-provincial travel is often interrupted. At present, domestic travel is still dominated by surrounding travel and local travel. According to the data center of the Ministry of Culture and Tourism, the 7-day Spring Festival holiday in 2022 will achieve domestic tourism revenue of 289.198 billion yuan, a year-on-year decrease of 3.9%, and return to 56.3% of the same period of the 2019 Spring Festival holiday. Among them, during the Spring Festival holiday in 2022, the proportion of intra-provincial travel and inter-provincial travel will be 78.3% and 21.7% respectively.
There is no doubt that people’s tourism consumption demand is still strong. Wu Liyun said that people’s good judgment on the outbound tourism market may be one of the reasons for the rise in the tourism stock market. However, it is still difficult to judge whether China will allow entry and exit.
“China’s epidemic prevention and control policies are in place and have lasted for a long time. It should not be released easily.” Wu Liyun said, “It may be through coordination and judgment that the border will be gradually opened.”
Some people in the industry also said that China, as one of the largest tourism markets in the world, plays an important role in the recovery of the global tourism industry, but when to open up inbound and outbound tourism will have to wait until the epidemic is effectively controlled.
Beijing Business Daily reporter Guan Zichen Zhang YiranReturn to Sohu, see more
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