One important thing escaped from Ferrari’s colossal presentation on electrification strategy: the claim that Ferraris they will never be self-driving. So, in summary, ok to the SUV, ok to the five doors, ok to the electric but road blocked for the car driving alone. The pivotal concept in the strategy that Ferrari has identified to preserve the brand’s DNA goes under the “Driving emotions” chapter.
“In the world of cars, which will be increasingly shared, autonomous driving, connected and electrified – they explain to Maranello – we want to pursue our path in a distinctive way to keep design, performance and emotions always at the center of the driving experience. This will be achieved by developing distinctive components and adapting existing technological solutions to Ferrari’s needs. The Company will limit autonomous driving of its cars to L2 / L2 +, to preserve the extraordinary emotions experienced at the wheel, while connectivity will be aimed primarily at improving the experience and relationship with the customer “.
The agreement
Qualcomm and Ferrari together to accelerate the digital transformation of the Maranello house
by Vincenzo Borgomeo
In short, the road is marked. And also in a very precise way because Ferrari itself, citing the initials L2, reports the international levels set by the Society of Automotive Engineers, which has cataloged six classes of functionality of driveless cars. In short, the Reds will be limited to the first two steps, the first with systems that can intervene on the longitudinal or lateral control of the car by acting on speed and direction. And the second acting autonomously on the steering to keep the car in its lane and thank you all’adaptive cruise control it acts on the accelerator and brake to keep the car at a certain speed, adjusting the safety distance by itself to avoid rear-end collisions. Without forgetting the possibility of intervening (generally when braking and accelerating) in the event that a danger is detected.
Incidentally the level L1 and L2 are already available on Rome – with which we did the Mille Miglia last year to test these systems – and on other models: Ferrari freezes the development of its driveless systems. Reason? This technology is in clear contradiction with the one called “omni-touchpoint” with which Ferrari wants to continue to cultivate its community, involving customers through exclusive and personalized experiences, including events such as the Cavalcade (road rallies) and the Finali Mondiali (track sessions).
We tested the “self-driving” Ferrari at the 1000 Miglia
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To be even clearer, the same CEO Benedetto Vigna he stated that “No customer will ever spend money on a computer to drive their car.” And if it seems little to you, know that, until now, no other car manufacturer in the world has ever so strongly rejected the technology of the self-driving car.