MILANO – After the Christmas experiment, the first half of the state cashback is also about to close. There is time until September 30 to complete the 50 transactions with digital payments that entitle you to a refund of 10% of the amount spent. To date, according to the numbers of the Io app, there are over 7.85 million users with valid transactions (for 720 million total transactions) and of these 5.89 million have 50 and more transactions, i.e. they are already entitled to a refund up to a maximum of 150 euros.
To enter the ranking of the 100,000 who will have the Super Cashback, the 1500 euro prize intended for users who have made the largest number of transactions, at the moment it is necessary to have completed more than 700 transactions.
From the start of the program to date, 8.9 million citizens have already signed up, with a total of 784.4 million transactions processed and 16.4 million payment instruments activated. In this first half-year almost concluded, users with valid transactions have so far reached 7.85 million (and 720 million processed transactions) – according to the latest updated numbers on the Io App dahboard -, of which 5.89 million have already made 50 or more transactions and another 1.95 million have made between 1 and 49 transactions with cards or apps.
Looking at the transaction amounts, the largest number of transactions is made for purchases between 25 and 50 euros (21.4%): in particular, the average receipt of those who buy by participating in the Cashback is 35.6 euros. Cards and apps are also used to pay for a simple coffee: 16.2% of transactions are in fact for amounts of less than 5 euros. The lower percentage of transactions is for large amounts: 0.84% of transactions are for purchases over 300 euros.
The Cashback program, officially started on January 1 after the experimental month of the Extra Cashback of Christmas, currently includes three quarters until June 2022. The second semester starts on Thursday 1 July, with the same rules implemented so far: every semester can be obtained a maximum reimbursement of 150 euros (300 euros per year); for each purchase (there is no minimum purchase amount) made with registered payment cards and apps, 10% of the amount spent can be accumulated, up to a maximum of 15 euros for each individual transaction; the accumulated cashback is obtained if at the end of the period the minimum number of 50 valid transactions has been reached; if the maximum reimbursement threshold of 150 euros is exceeded, the transactions will continue to be counted until the end of the reference period, but only for the purpose of participating in the “Super Cashback” of 1,500 euros, which goes to the first 100 thousand which in the semester have totaled the largest number of transactions.