61
They needed to present well being footwear and trigger a PR catastrophe: Kybun Joya is stuffed with 10,000 nurses
Two Thurgau firms Kybun Joya and WeNurse needed to supply a number of hundred nurses with medical footwear. About 10,000 ladies have accepted this request. For Kybun Joya, this implies prices within the tens of millions and a Herculean logistical process. Consolation: Other firms have additionally made an enormous mistake.
Despite the PR marketing campaign getting out of hand, they have not forgotten easy methods to chuckle: Karl Müller (entrance) and Claudio Minder from Kybun Joya and Alessia Schrepfer from WeNurse.
A superb intention just isn’t at all times effectively deliberate. This is what Thurgau firms Kybun Joya and WeNurse, each lively within the healthcare business, have realized. Kybun Joya, the Roggwil firm of Claudio Minder and Karl Müller, produces well being footwear, WeNurse, based by Alessia Schrepfer and Simon Hodel in Schönenberg an der Thur, hires part-time nurses and is staffed.