China Mobile, one of China’s largest telecommunications companies, has announced significant financial gains despite some changes in customer consumption habits. The company’s annual report for 2023 revealed that its total operating income reached RMB 1,009.3 billion, with a 7.7% year-on-year increase. Additionally, its main business income rose to RMB 863.5 billion, surpassing the industry average growth rate at 6.3%.
Notably, China Mobile reported that the number of its 5G network customers has reached 464.81 million, with an average per capita consumption expenditure (ARPU) of 78.2 yuan. This high level of spending indicates a strong user engagement with the company’s services, particularly in mobile Internet usage, which has reached an average of 25GB per customer.
In a strategic move to further increase user consumption, China Mobile made the decision to discontinue its popular 8 yuan and 18 yuan set meal packages and quietly raised prices on some existing packages. The 8 yuan package was specifically designed for users with low tariff needs, offering benefits such as free nationwide calling and limited domestic data usage. However, the company has adjusted its pricing structures in response to changing market demands.
This shift in pricing tactics aligns with China Mobile’s commitment to maintaining its position as a market leader in the telecommunications industry. By adapting to evolving consumer preferences and investing in innovative services, the company continues to drive growth and profitability in a competitive marketplace.
For more information on China Mobile’s financial performance and strategic initiatives, please visit the original source: Kuai Technology. This article was written by Snowflake.