On August 14, Lin Wenqin, the founder of Meiyihao Company, passed away in a car accident after driving the NIO ES8 to enable NOP piloting. This news triggered a heated discussion about “car companies over-promoting assisted driving”. On August 20, the reporter discovered that Ideal Motors and Xiaopeng Motors had revised the names of the assisted driving systems on their official websites, removing the words “advanced” and “automatic”.
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Car companies have revised the description of assisted driving
On August 20th, the official website of Ideal Auto revealed that the driving assistance system is called the “ideal AD driving assistance system.” Prior to this, the name of this assisted driving system was “ideal AD advanced assisted driving system”. At present, the word “advanced” has been deleted.
Although the word “advanced” has been removed, some netizens are still suspicious of the two English letters “AD”, because these two letters are easily reminiscent of the abbreviation of “Auto Drive”.
In this regard, the ideal official customer service said that “AD” is not an abbreviation of English words, but a name for assisted driving. In fact, it is “AD controller”, not an abbreviation of “Auto Drive”.
Xiaopeng Motors also changed the name of its assisted driving system. At present, the official website of Xiaopeng Motors calls the assisted driving system “XPILOT3.0 intelligent assisted driving system”. In previous official promotional materials, Xiaopeng’s assisted driving system was named “XPILOT3.5 Autonomous Driving Assistance System.”
A sales consultant at a Xiaopeng sales center also emphasized when receiving a reporter’s inquiry about the functions of the assisted driving system that Xiaopeng’s car is assisted driving, not automatic driving, and the use of “assisted driving” must never leave the driver’s active control, and the hands cannot leave the steering wheel. , To actively observe the surrounding environment.
Many industry leaders speak up
Recently, the industry has heatedly discussed the safety of “autonomous driving”. Ideal Motors founder Li Xiang, 360 chairman Zhou Hongyi, and Weimar Motors founder Shen Hui successively voiced their suggestions to modify the naming method of autonomous driving to avoid misleading users.
On August 16, Li Xiang posted an article in Moments, calling on the media and industry organizations to unify the standards of Chinese terms for autonomous driving.
Li Xiang pointed out that users cannot understand professional speech skills such as L2 and L3. Suggest a unified name: L2=Assisted driving; L3=Automatic assisted driving; L4=Automatic driving; L5=Unmanned driving. Don’t have an extra Chinese character to avoid misunderstandings caused by exaggerated publicity. Restraint in promotion and investment in technology will benefit users, industries, and enterprises in the long-term.
Zhou Hongyi agreed with Li Xiang’s suggestion and said: “Artificial intelligence is not a marketing technique, it is not that magical. There are still many ways to go for autonomous driving and unmanned driving. There are many pitfalls to fill. You cannot mislead users for marketing. L2 to L5 is all industry slang for self-entertainment.”
Shen Hui believes that when using L2 assisted driving functions, the driver is the main body of function operation and responsibility; when using L4 or higher level automatic driving functions, when there is no one in the car, the main body of operation is the vehicle itself, and the main body of responsibility should belong to the OEM.
Shen Hui said: “Our L4 level driverless function, after N rounds of internal decision-making meetings, finally chose the high-frequency parking lot scene because of the relatively closed environment, relatively low speed state, and higher safety.”
Cui Dongshu, secretary-general of the Riding Federation, believes that when consumers buy vehicles with assisted driving functions, they should learn and understand their functions. Manufacturers also have the responsibility to educate consumers on how to use this function, how to avoid danger, and let the driver. How to stay vigilant. Let the vehicle serve consumers safely, instead of over-trusting driving assistance functions, leading to risks.
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