The 25 edition of Artigiano in Fiera, which returns in attendance from today until December 12, will be divided into seven pavilions of the Fieramilano (Rho) center, with 1,800 exhibitors from 80 countries around the world, with 28 restaurants and 18 tasting stands of gastronomic products from Italy and from all participating countries, among which the debuts of Algeria and Saudi Arabia and the return of Morocco stand out. The claim of the communication campaign chosen for the launch of the “Artigiano in Fiera: Finally!” Event is significant.
Intiglietta: “a return after a very difficult year and a half”
Antonio Intiglietta, president of GeFi, the company that organizes the Artigiano in Fiera di Milano is optimistic: “The artisans, and not only the Italian ones, come back to the public after a very difficult year and a half and there is great interest in seeing the innovations and the ideas they have given shape to in this difficult period “, adds Intiglietta, who recalls the importance of these small and very small companies (with a turnover between 100 thousand and 3-4 million euros and a maximum of 10 employees) to the Italian and European entrepreneurial fabric.
Two thousand artifgians present
“The hope is to be able to replicate, in terms of visitors, the numbers of 2019, when we had reached one million admissions”. A number already exceeded at least for what concerns the registrations to the digital platform that will accompany the event in attendance. 2000 artisans will participate in the platform, of which 550 will be present with their own web showcase. The entrance time to the pavilions has been extended up to 11 pm and to enter it will be mandatory to book (starting from 11 October) on the fair website, in order to organize the flows in compliance with anti-Covid regulations, with possession of Green Pass. And Intiglietta added: “We have a fair like every year and we are convinced, also from the reactions we are receiving, that people are waiting for this appointment and are happy to be able to return to participate in the Artigiano in Fiera live”.