Source: Caijing NetworkAuthor: Yan Qi2022-07-15 22:32
On the evening of July 15, BAIC Blue Valley announced that the proposed non-public offering of shares to raise funds should not exceed RMB 8,000,000,000 (including this amount). The net amount of raised funds after deducting issuance expenses will be invested in the following projects:
(1) Skateboard platform development project for scenario-based products
The total investment of this project is 2,000,000,000 yuan, and the chassis platform technology suitable for the lower body of each model is developed, and the matching with the performance and structure of the upper body is considered in the design for the needs of different scenarios. In order to better adapt to the pace of technological development and reduce the difficulty of platform product development, the separation of light and heavy will be the trend of next-generation platform product development. “Heavy” refers to the development of the lower body, including the lower body, suspension, steering, braking, battery pack, electric drive, thermal management and other parts. The new technology variable of the lower body part is small, the iteration is slow, and the development is difficult . The development investment is high. In the past, it was developed separately for each model. This project is planned to be developed in a one-time unified manner, which can save investment, improve quality, and facilitate the collection of orders and the establishment of strategic suppliers. “Light” refers to the development of the upper body, mainly the parts other than the lower body such as styling, body and interior and exterior trim, and the part where consumers can easily feel its changes. It has the characteristics of rapid iteration and high personalization requirements. It is suitable for Distributed development on each model.
(2) Vehicle product upgrade and development projects
The total investment of this project is 2,682.64 million yuan, which is the upgrade and development of ARCFOX brand pure electric vehicle products, including the new platform sports car (N51AB), the flagship product of the strategic cooperation between BAIC New Energy and Huawei – B-class pure electric intelligent SUV ( N62HBT) and boutique A-class crossover models (scenario-based products) are newly developed, and the ultimate performance, luxurious and comfortable C-class pure electric intelligent car (N61HBT) is upgraded and remodeled. The main body of this project is BAIC New Energy, a wholly-owned subsidiary of the company.
(3) R&D and core capacity building projects
The total investment of this project is 1,673.28 million yuan, and the specific contents include the three electric technology capacity improvement project, the intelligent network connection technology capacity improvement project and the ARCFOX brand direct sales SPACE marketing channel network construction project.
The total investment of the three electric technology capacity improvement projects is 441.8 million yuan, including the electric drive power assembly upgrade and development project, the vehicle electronic control intelligent cross-level experience improvement project, and the platform power battery system development project.
The total investment of the intelligent network connection technology capability improvement project is RMB 930.78 million, including the development of the core technical capabilities of autonomous driving for mass production, the autonomous software and interactive experience platform of the intelligent cockpit, and the development of service-oriented vehicle control products and software.
The total investment of the ARCFOX brand direct selling SPACE marketing channel network construction project is 300.7 million yuan. This project is for the layout and development of BAIC New Energy’s high-end brand ARCFOX. On the basis of the previous investment plan, the ARCFOX brand direct selling SPACE marketing channel network construction is carried out. The three-year plan for the construction of the direct sales network of this project: In 2022, 15 new SPACEs will be built in 8 core cities, with a total of 30 stores in operation; in 2023, it will expand to 10 cities, with 10 new SPACEs, with a total of 40 stores in operation. In 2024, it will focus on the coverage of core business districts in 10 core cities, and achieve a cumulative operation of 50 stores. Focus on the core market through direct sales and the distributed layout of the 4S store model to achieve double promotion of sales force and brand power, and focus on scale and precision; and establish standards through direct sales, and the innovative model drives the leap-forward of the overall channel network system development, and ultimately promote the overall brand promotion.