This Canton Fair will be held online from April 15th to 24th. The exhibition will last for 10 days. More than 25,000 Chinese and foreign companies will participate in the fair, a record high. How do these companies use “Cloud Canton Trading” to stabilize orders and expand markets?
As soon as the Canton Fair was launched, the staff of this foreign trade company located in Taizhou, Zhejiang started the first live broadcast of products early.
The bathroom products produced by this company are exported to more than 120 countries in the world. Due to the epidemic, the company’s sales in the first quarter of this year decreased slightly compared with the same period last year. Enterprises hope to make new breakthroughs in foreign trade through this online Canton Fair.
The “Cloud” Canton Fair uses advanced information technology to break through the limitations of time and space, allowing Chinese factories and buyers from around the world to achieve “zero distance”.
In the exhibition hall, Wang Jin was introducing the company’s latest products. He also went outside to introduce the company’s plant area and personnel, and went to the production workshop to introduce the production process of the company’s products in detail to the merchants.
A businessman from Bangladesh had a strong interest in the company’s products, and he proposed a “one-to-one” video connection invitation, hoping to have a more in-depth product discussion.
Idiers, a buyer from Bangladesh: I have a question about the material of the washbasin and smart toilet, are they made of ceramics or marble? What material did you use?
Wang Jin, a staff member of Canton Fair exhibitors: Regarding the toilet material, now I can show you the samples on the spot.
After understanding the requirements, the product engineer carried out the product design drawing on the spot, and each step was displayed to the customer in real time through video, so that the customer could participate in the product design and development synchronously. After some discussion and demand matching, the merchant and the enterprise reached the first intentional order.
Lin Huayou, person in charge of exhibitors at the Canton Fair: Now many foreign businessmen also attach great importance to the innovation and design of personalized products. We customize products for overseas customers from the source, meet their needs at the fastest speed, and provide them with bathroom space solutions. I believe that this model can bring us a lot of new customers and new orders at this Canton Fair.
The exhibition hall is flexible and personalized to attract international buyers
Holding the Canton Fair online is an innovative approach under the general trend and background of the digital economy, and a pragmatic choice to deal with the epidemic. During the interview, the reporter found that many exhibitors at the Canton Fair have carefully created their own exhibition hall space to retain more online customers and lock in more orders.
This year is the fifth time this foreign trade company in Guangzhou has participated in the online Canton Fair. According to the online exploration of previous sessions, the company will set up the exhibition hall in the R&D center this year. Here, the designer uses textile materials to create an outdoor space that is close to nature. There are spreading moss, scattered green plants, branches covered with needles and threads, as well as cloud-decorated lights that fit in with the Canton Fair on “Clouds”. The most eye-catching is a giant cloth “landscape painting”.
Huang Yutong, designer of the R&D center of the exhibitor: The curtain behind us is made up of scraps we produce every day, stitch by stitch; yellow represents the earth, green represents vegetation, and blue represents the sea.
The staff of the company said that this year’s exhibition hall features environmental protection design and is well received by international buyers.
The exhibition hall of this smart home appliance company headquartered in Qingdao, Shandong mainly highlights the “intelligent” feature. By adding innovative elements, the company has brought smart scenes in home spaces such as smart kitchens, smart living rooms, and smart bathrooms, and exhibited different styles of smart home scene solutions.
Zhang Qingfu, person in charge of the exhibitor: The Canton Fair provides a window for our company to interact with global users, exhibiting solutions for different styles of smart home scenarios, bringing a better life experience to global users.
For the first time, a special logo was added to improve the recognition of the enterprise
In this Canton Fair, many “specialized and new”, high-tech enterprises and manufacturing “hidden champions” also actively participated in the exhibition. The so-called “hidden champion” refers to the small and medium-sized enterprises that are in an absolute leading position in a certain segment, but are not well known to the public and are hidden from the public’s view. In order to improve the docking efficiency of these enterprises, the online platform of this Canton Fair has added enterprise characteristic logos for them for the first time.
In the live broadcast room of the Canton Fair of this straw manufacturer, the anchor is promoting more than 700 kinds of straw products independently developed by foreign investors in fluent English. The company mainly produces edible starch straws, polylactic acid (PLA) degradable straws and paper straws.
At present, “double carbon” and “plastic restriction” have brought new opportunities. Enterprises hope to open up the market through the Canton Fair and introduce new products to countries and regions along the “Belt and Road”.
Meng Zhuyan, general manager of the International Trade Development Department of the exhibitors: Environmentally friendly products are our new products. We can clearly feel that customers are actually consciously accepting the form of online exhibitions.
In the live broadcast room of this high-tech enterprise, the anchor is showing customers a new bathroom mat specially developed for the Canton Fair. This new product uses new materials, the suction cup is more powerful, and the anti-skid performance is higher.
The reporter found that when you clicked into the cloud exhibition hall of the company’s Canton Fair, there were signs such as “multiple exhibitions” and “high-tech enterprises” under the company name this year. The person in charge of the company said that this greatly helped improve the recognition of the company.
It is understood that for the first time, the online platform of this Canton Fair has added enterprise and product characteristic logos such as specialized, high-tech, green and low-carbon, and intelligent products to help buyers quickly and accurately locate exhibitors and exhibits and improve docking efficiency.