Cadillac’s “coconut style” poster has sparked a heated debate among netizens, with many speculating that it is targeting Xiaomi’s SU7 model.
According to Kuai Technology‘s report on March 31, Cadillac is set to launch its new mid-size SUV OPTIQ in April this year. The company’s latest promotional poster took a departure from its usual style, featuring bold statements such as “Sorry Lei Jun” in the upper left corner.
The poster highlights various features of Cadillac’s new model, including affordability, safety features, and free amenities like parasols and awnings. While some netizens praised the unique approach to marketing, others expressed concern over potentially alienating Xiaomi and other car fans.
It remains to be seen how Cadillac’s unconventional marketing tactic will ultimately impact its brand image and sales. Share your thoughts on this controversial poster and whether you think it was a wise move for Cadillac to target Xiaomi in such a direct manner.
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