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The Consumer Electronics Show is all about artificial intelligence. Thanks to her, local start-ups want to expand into the USA.
That’s what it’s about: The largest tech trade fair in the world, the Consumer Electronics Show (CES), is currently taking place in Las Vegas. More than 30 start-ups from Switzerland are also on site and presenting their latest inventions. They want to expand abroad thanks to the trade fair and with products in the field of artificial intelligence.
Swiss participation: Investors, tech scouts and potential business partners gather at the largest tech trade fair in the world. The trade fair itself lasts four days and the start-ups from Switzerland have a full agenda. You make the most of every minute and have one appointment after another.
In order to expand into the USA, Swiss start-ups are building a network there. One example is “Safe-Living” from Zug, which presented the emergency alarm product in Las Vegas last year and has since founded a subsidiary in San Francisco.
Is it worth it? The young companies from Switzerland have been preparing for these four days since September. The trip to the desert is very worthwhile for the over 30 start-ups. According to Patrik Wermelinger from Switzerland Global Enterprise, young Swiss companies can gain a foothold in the US market. You not only come into contact with donors and potential business partners, but also with international media. The big tech companies such as Microsoft, Apple and Samsung are also interested in innovations from Switzerland and specifically visit the Swiss stand at the tech trade fair. The Swiss start-ups are not only trying to gain a foothold in the US market, but are also marketing Switzerland as an innovation and tech location.
Legend: Plane or helicopter? The electric vehicle “E-A2” from the US company Supernal, on display at the Las Vegas Convention Center. (Image from CES, January 10, 2024) EPA/CAROLINE BREHMAN
The AI glasses from Lugano: The start-up Lighthouse Tech from Lugano is in Las Vegas to establish contacts in the USA. It develops glasses for blind people and people with severe visual impairment. Thanks to sensors and artificial intelligence, the glasses detect obstacles in the way, such as branches or street signs. The glasses warn the wearer of these obstacles with vibrations. Lighthouse Tech uses the trade fair, among other things, to network with various blind organizations in the USA.
AI alarm from Cham in the canton of Zug: The start-up Safe-Living produces emergency detectors that are equipped with radar technology. The device looks like a fire alarm and registers all movements within an apartment. Using artificial intelligence, the emergency detector detects if a person falls or stays in the bathroom longer than usual. As soon as a person moves differently than usual, the alarm is triggered and, for example, relatives are notified.
What other exciting innovations are there? All possible and impossible electrical products are presented at the largest tech trade fair in the world. For example, intelligent refrigerators that analyze food using artificial intelligence and suggest suitable recipes, or robots for dogs that, thanks to AI, play with the dog, throw balls and feed the dog straight away. Over 130,000 visitors are expected at the CES. More than 4,000 companies from over 150 countries present their latest products.