A year that begins under the banner of uncertainty for Confesercenti. 6.4 billion in consumption at risk while the obligation of the green pass base will push almost 2 million customers still without the certificate to e-commerce platforms. This is the consequence of the measure that came into force today but two thirds of Italians look favorably on the control to be able to enter the shops because it will make purchases safer. According to a Swg survey for Confesercenti on a sample of consumers. The remaining 36% appear to be refractory to the obligation. There is a 10% who just do not know how to comment on it while an 18% choose to take the path of tampons to gain access to the shops. Half of those who just do not want to obtain certification – about 48%, equal to almost 1.9 million customers – will switch to online purchases, while 36% will send them back and 5% will ask family and friends with a pass. to do them in their place.
As for the market trend, 2022 begins with uncertainty. The acceleration of infections – which began at the end of December and made its impact felt especially in January – are weighed down by inflation, expensive energy, rising interest rates, the Ukraine question. A scenario that sees the suffering of the sectors most exposed to the pandemic worsening: tourism, travel and entertainment activities in the first place. The hope is, in this still very delicate phase, that the recovery can consolidate. An achievable result, Confesercenti said, only on condition of extending the support for the economic activities most affected by the health crisis and which have already undergone a new setback at the end of 2021. 6.4 billion in consumption remain at risk: for this they will be decisive , for citizens and businesses, the next steps of the Government.