News from Croatia ruins the day for Italian oenology: twelve years ago, UNESCO recognized the Prosecco Hills as a World Heritage Site, and precisely in view of the anniversary, the Zagreb authorities ask the EU Commission to officially recognize the brand of Croatian wine Prosek, which would join Parmesan and many other foreign products that recall the Italian originals in the name.
Coldiretti denounces: “This is the umpteenth attempt to plagiarize the success of national Prosecco after the attempts unmasked by Coldiretti in the past, of the sale of fake prosecco on tap to that in can, without counting the imitations spread in all continents by the Meer -secco al Kressecco, from Semisecco and Consecco, from Whitesecco to Crisecco ”.
Prosecco (the real one) is a success of Made in Italy, in 2020 we exported it for a value of over a billion, about a third of the bottles went to Great Britain alone, and in the first quarter of 2021 there was a overall increase in exports by a further 8%. Coldiretti asks the EU not to recognize the Prosek brand, because this would risk “weakening the European Union itself in international relations and negotiations for exchange agreements, where it is necessary to protect the prosecco denomination from fakes such as in Argentina and Australia” .