Daozhijian Master Kong’s unlabeled packaging shows the confidence of Chinese brands- Food News- First Food Network [ChinaCSR.com]

The national speed skating hall “Ice Ribbon” rose from the ground. At the opening ceremony, “Ice Yuhuan” held hands with “Snow Ruyi”… The Beijing Winter Olympics, with simplicity, safety and excitement as the core, composes the Chinese culture of simplicity, simplicity A new chapter of confidence. In the Chinese business world, a wave of minimalism featuring “no labels and more carbon reduction” is also emerging.

A few days ago, Master Kong Iced Black Tea launched a label-free PET bottle packaging with a low-carbon concept, including two types of sugar-free version and lemon flavor. This is the first unlabeled beverage product launched by Master Kong and the first in China’s food and beverage industry.

The first unlabeled beverage in China: Master Kong sugar-free iced black tea, lemon-flavored iced black tea

Carbon reduction as a medium, label-free packaging highlights the brand’s minimalist aesthetics

In the context of global joint promotion of “carbon peak” and “carbon neutrality”, plastic recycling has attracted much attention. Wang Ren, an advocate of circular economy, believes that “high-quality” and “high-value” recycled plastics are moving towards a new stage of development, but the high-value recycling of plastic packaging has not been around for a long time, and industrial growth faces many challenges. True scaling still requires concerted action across the value chain.

The relevant person in charge of Master Kong’s beverage business department also admitted that it may take a long time for unlabeled beverages to be popularized and educated in the market, but “this is the right thing in the long run. Even if we have to go a long way, we are willing to be the first. an attempt.”

Master Kong’s unlabeled iced black tea is the first attempt to remove the bottle label from a bottled beverage, and sell it in the form of a full case multi-pack as the smallest sales unit, which is more convenient for recycling and reuse, and implements environmental protection and carbon reduction in raw materials. In order to facilitate consumers to drink a single bottle after purchasing the whole box, laser printing technology is also used on the unlabeled ice black tea bottle to identify the product name and shelf life and other information. On Weibo, Master Kong’s unlabeled initiative received a lot of likes once it was released.

Netizens support Master Kong’s carbon reduction action, spontaneously Amway unlabeled iced black tea

Master Kong’s unlabeled beverages use laser printing to identify the product name and date on the bottle

Behind the “no labels to reduce carbon”, Master Kong is looking forward to creating the social influence of “beauty and sharing”. On the premise of not affecting the consumer experience, consumers can use the simplest action-purchasing unlabeled products can help reduce the carbon dioxide of the earth. Master Kong promises that each transaction will donate 0.1 yuan to the “Renniaofei” civil protection public welfare action, so that consumers can join the protection action of wetlands and rare and endangered waterbirds in this way, and jointly protect the earth.

The Ren Niaofei public welfare project protects more than 100 wetlands and 24 species of rare and endangered waterbirds

The sustainable development wisdom of the same product and brand

Zheng Huan, a professor at Shanghai Normal University, said that “the way is simple” and “things and I are the same” are the basic attitudes of Lao Zhuang philosophy towards the relationship between the world… In the face of the Chinese market, brands can only achieve effective communication with Chinese audiences by integrating Chinese culture. Achieve sustained growth in brand sales.

Master Kong Beverages takes “the right time and the right place for people” as the development principle, and in product innovation and brand strategy, it is committed to the same thing and harmonious coexistence. In the aspects of supply chain transformation and upgrading, healthy product research and development, and young consumer education, we will comprehensively promote green and sustainable development, and continue to innovate the Chinese wisdom of sustainable development. As a leading beverage company in China, the national brand Master Kong has always resonated with the development of the national economy at the same frequency. In this first unlabeled action in the industry, Master Kong chose its core tens of billions product, Master Kong iced black tea, as soon as it took action. actions to fully demonstrate its determination and confidence in carbon reduction.

As early as 2011, Master Kong Beverages has tried to introduce environmentally friendly lightweight bottle packaging to some of its products. By reducing the weight of the bottle and reducing the plastic and energy required to produce the bottle, it can save resources and reduce carbon emissions. Since 2020, Master Kong Beverages has successively launched sugar-free cold-brewed green tea and sugar-free jasmine tea, black and gold version of sugar-free iced black tea, etc. According to estimates, the carbon emissions of sugar-free iced black tea alone in one quarter is equivalent to planting seven green plants in Shanghai People’s Park.

Master Kong Sugar Free Iced Black Tea

Master Kong has always regarded sustainable development including environmental friendliness and digital transformation as an important part of its corporate strategy. In recent years, Master Kong’s continuous exploration and practice under the dual-carbon goal has been recognized by all sectors of society. In 2020, Master Kong was selected as an outstanding case in the Chinese Enterprise Sustainability Report issued by the United Nations Development Program. Master Kong has established a three-step route of “comprehensive carbon inventory”, “carbon reduction target and path setting”, and “reduction to carbon neutrality”. The comprehensive carbon inventory has been basically completed. Develop specific carbon reduction targets and carbon reduction pathways to achieve carbon neutrality goals as early as possible. In 2021, Master Kong will become a member of the United Nations Global Compact; Master Kong’s PET sustainable development project won the “Chinese Enterprise ESG Best Social (s) Case Award”; Master Kong Holdings Co., Ltd. won the “Environmental, Social and Governance (ESG) Excellence Award” , becoming the first food and beverage company to receive this honor.

Wang Shiqi, Executive Vice President in charge of the general coordination of Master Kong’s Sustainable Development Committee, said that Master Kong deeply agrees that only “sustainable development is good development”, and adheres to the sustainable development concept of “evergreen home, health is a blessing”, Master Kong will make a We will make more diversified exploration of carbon reduction paths, and at the same time serve the good life of consumers and the beautiful home of the earth.

Master Kong Sustainability Plan: Evergreen Home Health is a Blessing

Previous: Strengthening CCTV’s launch, willing to drink CCTV1’s new year drama “The World” is hot out of the circle

Share to: Editor: Li Jie

Disclaimer: 1. For all manuscripts that indicate the source: First Food Network, the copyright belongs to First Food Network. When using the content of this website, you must indicate “Source: First Food Network” and the name of the original author. 2. All works marked “Source: XXX (not First Food Network)” on this website are reprinted from other media. The purpose of reprinting is to convey more information. It does not mean that this website agrees with its views and is responsible for its authenticity. . 3. If you need to contact this website due to the content of the work, copyright and other issues, please do so within 30 days. Tel: 0411-84542000-521.gourmet healthy