Workers work in the spinning workshop of a textile company in Jinzhou City. Jinzhou City, Hebei Province vigorously develops the textile industry, creating an industrial cluster integrating cotton spinning, bedding, clothing production and market transactions.Photo by Xinhua News Agency reporter Yang Shiyao
On July 2, the Ministry of Industry and Information Technology, the Ministry of Commerce, the State Administration for Market Regulation, the Food and Drug Administration, and the Intellectual Property Office jointly issued the Action Plan for Digitalization to Help Consumer Products Industry “Three Products” (2022-2025)” (hereinafter referred to as “Action Plan”), and established the main goal of digitalization in the next four years to help the consumer goods industry increase varieties, improve quality, and create brands. It is proposed that by 2025, the integration and application capabilities of digital technology in the consumer goods industry will be significantly enhanced, and a batch of new products, famous products, and high-quality products will be cultivated, and the variety leadership, quality competitiveness and brand influence will continue to improve.
Experts believe that the “Action Plan” clearly proposes to be guided by consumption upgrades, take digitization as the starting point, take scenario applications as the entry point, focus on key links, strengthen the guidance of digital concepts and the application of digital technologies, and coordinate the promotion of data-driven, resource pooling, Platform construction and industrial integration will promote the “three products” strategy of the consumer goods industry to a new level and lead the high-quality development of the consumer goods industry.
“Three products” strategy is an important starting point
The “three products” strategy of the consumer goods industry refers to promoting the “increase in variety, quality and brand creation” of manufacturing products. In recent years, the “three products” work has become an important starting point for leading the high-quality development of the consumer goods industry.
Liu Wenqiang, Secretary of the Party Committee of the China Electronic Information Industry Development Research Institute, said that since the implementation of the “Three Products” strategy of the consumer goods industry of “increasing varieties, improving quality, and creating brands” in 2016, the core competitiveness and innovation capabilities of the consumer goods industry have continued to increase, and product supply capabilities and The adaptability to demand has been steadily improved. The added value, profit and export delivery value of the consumer goods industry all account for nearly 30% of the total manufacturing industry. The export value of light industry and textiles accounts for more than 30% of the world‘s total, and the proportion of high value-added products has steadily increased. , the stability of the entire industry chain and the overall competitiveness continued to increase.
According to Zhang Chonghe, chairman of the China National Light Industry Federation, light industry vigorously promotes the implementation of the strategy of “increasing varieties, improving quality, and creating brands”, which better meets consumption upgrades. For example, the output of tourbillon movements used in high-end watches has increased from a few Hundreds will increase to more than 20,000 in 2021; the pass rate of domestic smart toilets will increase from 82% in 2016 to 97% in 2021.
“The ‘three products’ special action of the consumer goods industry has accurately grasped the key point of deepening the supply-side structural reform of the consumer goods industry represented by the textile industry. Structural adjustment and accelerated transformation and upgrading have played an overall leading role.” said Sun Ruizhe, president of China National Textile and Apparel Council.
The “Action Plan” released this time points out the direction for the in-depth implementation of the “Three-Quality” strategy during the “14th Five-Year Plan” period, which will help guide the industry to leverage digital technology to improve the supply of consumer goods, develop at the international high-end level, and extend the industrial chain. Increase the added value, make improvements and breakthroughs in the middle and high end of the industrial chain, and take this as the direction of long-term efforts.
At the same time, guide enterprises to improve the level of digital R&D innovation and core competitiveness, develop products and services that meet market demand and meet the needs of consumption upgrades, and improve supply quality and efficiency. It also helps to establish a data link between production and consumption, promotes the coordinated progress of supply upgrade and demand upgrade, and accelerates the formation of a higher-level dynamic balance in which demand drives supply and supply creates demand.
Digitization is the driving force
With the vigorous development of new-generation digital technologies such as big data, cloud computing, artificial intelligence, and blockchain, and the continuous enhancement of the new kinetic energy of the digital economy, the consumer goods industry urgently needs to promote quality, efficiency, and power changes through digital transformation to release new vitality for development. .
Digital technologies have profoundly changed the consumer goods industry. On the intelligent and flexible production line of sink dishwashers in Fangtai Dishwasher Almighty Factory, the reporter saw that each dishwasher can automatically perform intelligent detection and enter the next step, and can also simulate the customer’s home use scene to ensure that each product Meet the market quality requirements. According to Xu Hui, general manager of the dishwasher product line of Fangtai Group, the Fangtai dishwasher digital factory will be officially put into operation in October 2021. Currently, it can produce two categories of sink dishwashers and built-in dishwashers, compatible with 25 series, There are 82 models, with a single-line Nissan producing nearly 1,000 units.
Due to the digital transformation of the supply chain, the delivery time of fruit juice company Huiyuan Group has been greatly improved. The ratio of one-day delivery and next-day delivery has increased by 80%; the breakage rate has dropped by 90%; and the logistics cost has dropped by 20%. Xian Xiaofang, Executive President of Huiyuan Juice, introduced that the integrated supply chain project jointly built with JD Logistics not only improves the efficiency of Huiyuan’s operation and management, but also drives consumers’ awareness of Experience an upgrade.
Yili empowers the entire dairy industry chain with digital technology, and continuously improves the digital level of the entire industry. In the upstream, Yili has built a “smart pasture”, and the cows have a “cow” and an ID, and the data of activity, rumination, milk production, appetite, sleep, breathing rate and other data are clear at a glance. In the middle reaches, Yili builds a “smart factory”, from the production line to quality inspection, packaging, automated production lines, intelligent robots, production, sampling inspection, filling, packing, and palletizing in one go. At present, all Yili factories in the country have realized intelligent layout. . In the downstream, Yili uses big data to gain insight into consumer demand, predict popular tastes and nutritional functions, and optimize tastes and innovate products according to different regions and groups of people.
It is understood that in recent years, light industry has actively applied information technology to promote the digital transformation of the industry. In 2021, the penetration rate of digital R&D and design tools in the light industry industry and the penetration rate of industrial e-commerce will reach 76.9% and 69.0%, respectively, 2.2 and 3.4 percentage points higher than the national average. The proportion of light industrial enterprises applying new models such as networked collaboration, service-oriented manufacturing, and personalized customization is 3.5, 2.2, and 3.7 percentage points higher than the national industrial average, respectively.
“There are many small and medium-sized enterprises in light industry, and some enterprises lack digital talents and funds. They urgently need mature case demonstrations and public service platform support. The digital transformation of light industry has a great mission and broad space.” 10 key tasks have been deployed in the three major areas of “Variety”, “Digitalization Helps Improve Quality” and “Digitalization Helps Create Brands”. It is proposed that by 2025, the penetration rate of digital enterprise management, the penetration rate of enterprise digital R&D and design tools, and the proportion of enterprises applying e-commerce The development goal of cultivating intelligent manufacturing demonstration factories in the fields of food and cosmetics, and clear guidance for the digital transformation of light industry.
“The “Action Plan” precisely locates the focal point for digitalization to help ‘three products’ and promote the high-quality development of the industry. Its effective implementation will give full play to the transformative effect of the digital economy, and synergize from both the supply and demand sides to promote the entire industrial chain of the consumer goods industry. Transformation and upgrading.” Liu Wenqiang said.
Create a new fulcrum for industry development
The Action Plan proposes a series of practical measures based on the actual needs of the industry’s digital transformation. Liu Wenqiang’s analysis includes gathering resources, cultivating ecology, increasing greenness, and helping to increase varieties; promoting transformation, strengthening traceability, and focusing on collaboration to help improve quality; strengthening experience, emphasizing service, and showing characteristics to help create brands.
For example, in terms of increasing varieties, it is proposed to promote the integration of green product design and manufacturing, improve green product standards, certification, and labeling systems, accelerate the market supply of green products, actively expand green consumption scenarios, and enable green production through digital means. In terms of quality improvement, it is proposed to accelerate the construction of quality traceability systems in key industries, strengthen digital traceability in raw material supply, product production, consumer marketing and other links, and give full play to the multiplier effect of digital traceability in boosting consumer confidence. In terms of brand creation, it is proposed to create a consortium of small and medium-sized enterprises in the upstream and downstream of the industrial chain, highlight geographical indication products and leading products, increase the promotion of high-quality and characteristic consumer goods, and enhance the influence of regional brands.
“Light industry will increase varieties, improve quality, and create brands through digital empowerment.” Zhang Chonghe revealed that it will vigorously develop functional foods, baby products, smart home appliances, smart homes, products suitable for the elderly, and green design products. Every year, 100 upgraded and innovative consumer goods are released, and by the end of the “14th Five-Year Plan”, the number of released products will reach 1,000. The total number of green design products reached 2,000. At the same time, the transformation of industrial clusters will be enabled by digitalization, and 30 industrial clusters with a scale of more than 30 billion yuan will be promoted to take the lead in moving towards advanced manufacturing clusters, forming the first phalanx of industrial clusters with a scale of over 2 trillion yuan. By the end of the “14th Five-Year Plan”, 10 world-class advanced industrial clusters with international competitive advantages will be cultivated.
“The textile industry will improve the industrial ecology and make digitization a new fulcrum for the coordinated development and collaborative innovation of the industry; improve basic capabilities and make digitization a new fulcrum for the stable and healthy development of the industry; expand application scenarios and make digitization a major domestic powerhouse The new fulcrum of the market and the smooth dual circulation.” Sun Ruizhe said.
According to reports, during the “14th Five-Year Plan” period, the textile industry will focus on key areas such as chemical fiber, spinning, weaving, non-woven, printing and dyeing, clothing and home textiles, promote the formation of integrated solutions and the integration of full-process intelligent manufacturing technologies, and build digital, Intelligent demonstration workshops or factories will consolidate the foundation for quality improvement, variety renewal and brand forging, actively guide enterprises to develop new formats such as content e-commerce and cross-border e-commerce in an orderly manner, and build a more diversified channel platform for brands. (Huang Xin)
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责编：张慕琛 ]