Source: Caijing Network2022-05-23 15:59
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Caijing.com Auto News on May 23, according to The Paper, Dongfeng Honda’s advertising shooter “Automobile” issued an apology statement on its official Weibo for the similarities between the shooting content and other people’s experiences, and removed the video and related graphic pushes. .
On May 22, Ning Yuan, the founder of Chengdu Yuanjia brand, posted on his personal Weibo questioning that an auto advertisement copy of Dongfeng Honda plagiarized her personal experience and was suspected of infringement.
Ning Yuan mentioned on Weibo that in April of this year, the video account “Qi Pai” released a video of “The Story of Mingyue Village and Me: It’s the company of UR-V, making love live up to expectations”, with a duration of 5 minutes. 30 seconds. In the video, a Dongfeng Honda UR-V owner recounts how she first came to Mingyue Village, Pujiang, Chengdu five years ago. She was attracted by the simple folk customs of the village and stayed to do plant dyeing. The shooting sites were all in Mingyue. Village, of which more than 80% are in a distant home, and 20% are pictures of the aforementioned car owners and Honda cars and Mingyue Village.
Ning Yuan pointed out in Weibo that there were three errors in the aforementioned advertising video. First, the video shooting location is located in Mingyue Village, which is the offline space of the Yuanjia YUANJIA brand, and commercial advertisements are not allowed to be filmed without permission; second, there is serious theft of advertising copy; Grafted together, without her prior consent, suspected infringement.
It is understood that on April 13, Dongfeng Honda’s official public account reprinted the aforementioned video released by “Qi Pai”. At present, the above-mentioned video and related shooting information of Mingyue Village have not been found on the official account.
According to public information, “Automobile” is the first MCN platform for the original automobile content community in China, which belongs to Chengdu Autopai Zhixin Culture Communication Co., Ltd.
On the morning of May 23, the official Weibo account of “Qi Pai” released a public “Apology Letter” saying that today, they were filmed in April this year for a video “The Story of Mingyue Village and Me: It is the company of UR-V”. “Let the love live up to expectations” solemnly apologize to Ms. Ning Yuan.
The “Apology Letter” states that this video was shot in the “Far Home” offline space in Mingyue Village founded by Ms. Ning Yuan, and we did not inform Ning Yuan and his team of the commercial shooting purpose before and after the shooting (Honda UR-V car owner video clip) ), and the content of the filming is similar to Ms. Ning Yuan’s experience, which has caused emotional damage and adverse impact on Ms. Ning Yuan and her team. At present, they have removed the video and related graphic pushes.
Subsequently, Ning Yuan made the latest response again on her personal Weibo. Yesterday, she made three demands in her statement, including the removal of the video, an apology from the advertising producer and publisher “Qi Pai”, and an apology from the advertising release and the brand side Honda. She said that she has only seen the video that was removed from the shelves, and received an apology letter from “Qi Pai”, but the brand Fang Dongfeng Honda has not responded.
To this end, Caijing.com contacted the relevant person in charge of Dongfeng Honda. The other party said: “At present, Dongfeng Honda has no information to release.”