Facebook’s “Meta” name change process may cost it US$20 million if it involves the purchase of trademarks-Social-SNS Social Network

Facebook’s plan to change its name to Meta may cost the social network company an additional $20 million. The founders of Meta PC told the company that they are willing to hand over the trademark and name at this price.At the end of October just past, Facebook announced that it would change its name to Meta, as an umbrella company that controls Facebook and other businesses. Despite the announcement of the rebranding, the company does not seem to sew everything for a smooth transition.

The founder of custom PC manufacturer Meta applied for a trademark for the name on August 23, covering computer-related goods and services, including peripherals, servers, network equipment, laptops, tablets, and components. This is far before any rumors about Facebook switching to Meta.

Meta PC的联合创始人乔·达格和扎克·舒特对媒体表示，该公司已经运营了一年，但一直等到8月份才自己申请商标。Meta PC的商标申请还没有被批准，但他们愿意提前将这个名字让给社交网络，代价是2000万美元，以支付重塑品牌的费用。

不过，Meta PC能否得到这笔钱是另一回事，因为一位熟悉此事的消息人士表示，Facebook认为它本身就拥有为自己使用”Meta”商标的必要权利，不需要额外采购。如果Meta PC未来确实能够获得该商标，那么Facebook获得该商标的成本可能会变得更高。

目前，Meta PC正从社交网络的品牌重塑公告中享受到一些好处。它的社交媒体粉丝数量因此暴增了5000%，这可能会带来更多的PC销量。