Fiat as Top Partner of the FIGC and Official Car of the Italian National Football Team returns to the field to celebrate the Azzurri involved in the EURO 2020 scheduled in Rome and in 10 other European cities, from 11 June to 11 July 2021. And celebrates the restart of the national team and Italy with a new spot – on air on TV and on the web at the following link. The common thread of the passion that unites Fiat, the Italian Football Federation and the Italians has always been that union of intentions which translates into cheering on the same flag and love for the national team. “The National Soccer Team – commented Olivier Francois, CEO of the Fiat brand and CMO of Stellantis – is the symbol of sporting and human values and gathers millions of fans around it, bringing the positive image of our country to the world. just like the Fiat brand does. This historic partnership expresses common values capable of pushing the Brand and the Federation towards the challenges of the future “. The link with the Fiat brand, in fact, is the culmination of a journey that began over a century ago and which has always seen Fiat and Italy walk together in their social, industrial and cultural evolution. A path that today for the Brand also translates into the will to support initiatives and projects that promote the principles of democracy and inclusion which are then the universal values shared with the world of sport. “Tradition and innovation are in the DNA of FIAT and the Italian Football Federation – says Gabriele Gravina, President of the FIGC – and they are also the strengths of this national team which has already become a symbol of restart for the whole country. Mancini’s exuberance and desire to amaze are perfectly linked to the message sent with this new campaign “. After months of hiatus it is time to start again with enthusiasm and optimism towards a better future. The Fiat commercial wants to celebrate Italy’s greatest victory: on the one hand, finally being able to return to the streets to celebrate the Italian team, on the other hand supporting the restart of our country and that desire to return free to move and travel in the sign of an increasingly sustainable mobility like that of the Fiat 500 and Panda Hybrid, protagonists of the advertising campaign. The images of empty streets and deserted villages that flow in the Fiat commercial are no longer synonymous with closure: now the Italians are at home cheering for the Azzurri before taking to the streets to celebrate the national team. And as the soundtrack the song “Uno” by Ermal Meta was chosen, whose music video featured the participation of a Hybrid version of a Fiat 500 Sport. The song fits perfectly into the story of the spot with its charge of passion, the same that distinguishes all the Azzurri fans. The support of Italy of the ball by Fiat also continues inside Casa Azzurri, promoted and organized by the FIGC, the more than 5000 square meters of indoor space located near the stadium, ready to host fans, athletes, journalists and sponsors . Here, the protagonist will be the New 500, the object of desire of the new urban mobility: beautiful, technological, sustainable and connected. (ITALPRESS). tvi / com 08-Jun-21 17:18
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