New Year’s Eve is a time of celebration and indulgence, and it seems that the catering industry in China is booming in response to the demand for delicious food and festive dining experiences. As the Spring Festival approaches, the catering market is seeing a surge in bookings for New Year’s Eve dinners and a variety of popular take-out dishes.
According to a report from the Economic Focus, the catering industry is experiencing a significant increase in revenue, with national catering revenue expected to exceed 5.2 trillion yuan in 2023. The report also highlights the booming reservation demand for New Year’s Eve dinners, with many popular restaurants fully booked for the festive occasion.
In Henan, Jiang Long, a resident of Zhengzhou, found himself struggling to secure a private room for his family’s New Year’s Eve hot pot dinner, as all the available rooms were fully booked. Similarly, in Shanghai, Zhang Xiaorong managed to secure a private room for a New Year’s Eve lunch, highlighting the increasing popularity of festive dining experiences in various regions.
The strong demand for mass catering is credited with driving the thriving catering market, with cost-effective, high-quality, and affordable mass catering options meeting the needs of consumers and providing convenient and comfortable dining choices. Additionally, catering companies are actively adapting to market demand, enriching supply categories, and improving service levels to meet consumer needs and expectations.
In response to the increasing demand for fresh food and holiday supplies, the offline market has seen a significant uptick in consumer activity, with long queues forming early in the morning at vegetable weighing centers and supermarkets. At the same time, online orders for New Year’s food and supplies have also increased significantly, providing consumers with convenient options for purchasing festive goods.
Moreover, the trend of innovation in the catering industry is evident, with an increasing variety of fast food, semi-finished products, and take-out New Year dishes becoming popular choices for consumers. Many time-honored restaurants are offering take-out options for New Year dishes, providing consumers with convenient and diverse dining options for their festive celebrations.
As the Spring Festival holiday approaches, the catering industry in China is thriving, offering consumers a wide range of dining options and exciting choices for their New Year’s Eve celebrations. With the promise of delicious food, festive dining experiences, and convenient shopping options, the catering industry is poised to continue driving consumption momentum and stimulating the economy in the coming year.