Haier smart home, the Chinese multinational that controls the assets of the former Candy group, closes 2021 with a growth of 15.8%, for a turnover of 227.5 billion RMB. Haier Europe, which has its headquarters in Italy, achieved a record turnover for the company last year of 19.74 billion RMB (approximately 2.8 billion euros), an increase of 20% on annual basis. Haier is now the fourth largest home appliance manufacturer in the region, with an 8.1% market share.
“Despite all the difficulties, we remained focused on our strategy,” he said Yannick Fierling, CEO of Haier Europe -. I am proud of how we have achieved exceptional growth and positive results while pursuing our vision of becoming consumers’ first choice for smart home solutions. These results are a clear stimulus for all of us in Haier Europe to further strengthen our mission to drive the future of IoT ecosystems and related scenarios ».
During the year, Haier Europe consolidated its positioning in the field of connectivity and IoT with a strategy that intends to bring the company among the top three manufacturers of household appliances in Europe. The robust growth in revenues and profit margins is attributable, in the company’s judgment, to meeting the needs of different user groups by optimizing the multi-brand portfolio – Candy, Hoover e Haier.
In 2021 the company completed the construction of two new factories in Romania and Turkey specialized respectively in the production of refrigerators and dryers; both are designed to accelerate the go-to-market strategy and better meet customer demand.