Title: Instagram Threads: The Potential Rival to Twitter with Over 100 Million Users
Subtitle: With the launch of Instagram Threads, Meta challenges Elon Musk’s social network
By [Author Name]
[Date]
[image: Instagram Threads logo]
Let Twitter tremble, because the rival it never had could exist with the arrival of Instagram Threads, the application that Meta has launched to directly rival Elon Musk’s social network. After four days since it was launched, it already has more than 100 million users.
According to Quiver Quantitative’s Threads Tracker, the application is the sister of Instagram, which has made it relatively easy for the more than one billion users of the image-sharing platform to register. However, the application is yet to be available in Europe.
Since its launch on Wednesday, Instagram Threads has seen an unstoppable rise in popularity. Within the first two hours, it attracted 2 million users, and the numbers continued to climb at a breakneck pace of millions of new active accounts. Mark Zuckerberg, CEO of Meta, stated that the launch “far exceeded our expectations.”
Furthermore, users are not just signing up; they are actively posting on the platform. By the weekend, more than 95 million posts and 190 million likes had already been shared on the app, indicating a high level of engagement.
The question arises: is Instagram Threads a serious rival for Twitter? Only time will tell, as the application currently lacks some basic functions that many users consider essential. For instance, there are limited accessibility options, such as the inability to add alt text to an image for those using screen readers. Search is also restricted to usernames, with no support for hashtags, and users cannot post to threads from the web.
Therefore, although Instagram Threads has garnered an impressive number of users, its future remains uncertain. Instagram boss Adam Mosseri clarified that Threads was not intended to replace Twitter, as the platform’s focus is more on vibrant communities centered around sports, music, fashion, beauty, and entertainment. They prioritize engaging content without delving into politics or hard news.
As Instagram Threads continues to evolve, it remains to be seen how users will shape its direction. Twitter itself has transformed over time based on user engagement and preferences.
In the ever-evolving landscape of social media, the competition between Instagram Threads and Twitter will undoubtedly lead to innovative features and improved functionality, ultimately benefiting users.
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