Jaguar Land Rover Italia, last year, albeit in a very difficult 2020, proudly reached the milestone of 35 years with its Golf Challenge, which is now a real point of reference, much appreciated among amateur circuits. Over the years, significant results have been achieved, with a considerable increase in participants, golfers and non-golfers, attracted by the prestige of the tournament and by the various activations and experiences that characterize it. Golf has an important value for the Jaguar and Land Rover brands, it is part of the international guidelines and represents the tangible essence of the brands: tradition, sporting elegance, style, determination and, last but not least, respect for nature and ‘environment. Jaguar Land Rover’s presence in the world of golf is reconfirmed, therefore, again this year, the 36th of the competition, which will again see the Golf Challenge tournament as the protagonist of the Italian golf scene, with passionate golfers who will return to compete on the fields of the most exclusive Italian clubs. The 2021 edition will start on 2 June at the Golf del Ducato – La Rocca (PR) and will continue until October with 18 stages throughout the national territory. Waiting for the new edition, tomorrow 22 May, at the San Domenico Golf Club, in Borgo Egnazia, the national final of the Jaguar Land Rover Golf Challenge 2020 will be held and there could not have been a better opportunity to present the Jaguar Land Rover 2021 Golf Vision Strategy. The plan provides for a strengthening of the 2020 strategy and an important 360 ° expansion of activities in the golf field, precisely because this discipline reflects great closeness of values with the DNA of the two brands which, precisely because of their Britishness, express a natural match with greens and fairways. Furthermore, to support and give relevance to amateur competitions, Jaguar Land Rover Italia will sponsor a series of golf circuits with which it shares target affinities such as: ILGA Tournament – Italian Ladies Golf Association – Circuit that is gaining more and more success, dedicated exclusively to the female world and which by now represents a point of reference for Italian golfers, since 1994, the year of the association’s birth. CEO Club, the only circuit in Italy reserved for Chief Executive Officers, Presidents, Board Members for whom the passion for business and the passion for golf are synonymous with sharing, growth and continuous challenges. Mid Amateur Circuit, the category that mostly gathers former national players who still love to try their hand at high-level competitions with opponents of the same rank. A fundamental element of this Golf Vision Strategy is also to have on board prominent personalities, athletes, prominent professionals in this discipline, who are distinguishing themselves, not only for their undoubted professional skills, but also for their values. ethical and sporting. To represent these values in the best possible way, two Ambassadors of absolute respect in the golf field, two young talents, both endowed with great determination, ethical sense, energy and elegant sportiness: Francesco Laporta and Renato Paratore. The athletes, Jaguar Golf Ambassadors, drive the sports Jaguar F-Type, one of the most representative cars of the iconic Jaguar brand, performing and with a spectacular design, with a timeless charm and elegance. From today’s champions to those of tomorrow: in such an articulated Golf Vision, particular attention could certainly not be missing to the young people to whom Jaguar Land Rover always looks with genuine interest, also through realities that strive to help them develop their potential and make their talent grow. For this reason, Jaguar Land Rover Italy, with pleasure and pride is partner of US Kids Golf, an association famous all over the world that organizes many events and competitions with a formula that favors sport at the level of young beginners and their families, encouraging a real spirit of family competition. And yet, to further expand its Golf Vision, while boasting consolidated relationships with major golf facilities nationwide, Jaguar Land Rover will increase its presence in the main golf clubs through an innovative partnership concept that will allow passionate golfers to live to the maximum the experience of the brands. They will be able to do so in structures inserted in impactful contexts, always in full compliance with the Jaguar Land Rover travel vision for the enhancement of the Italian territories. By the end of the year, ten golf clubs will be included in this partnership project, which will be characterized by the name By Jaguar Land Rover and will be fully branded in the club area and in the competition circuit. This personalized attention to detail is an element much appreciated by Jaguar Land Rover customers: in fact, the members of our respective Owners’ Clubs consider golf one of their favorite sports and the creation of these environments tailor-made for them, is the best. answer to make them feel at home and involve them in unique and exclusive experiences, in line with the values of the brands. “As a passionate golfer, I can only emphasize the importance for our brands of having an increasingly important position in this sport that expresses the essence of our brands: an exceptional combination of charm, perfection and sporty elegance. Jaguar Land Rover and golf share a natural vocation for the values of tradition, elegance, style and respect for the environment, which are at the heart of each of our cars “declares Daniele Maver, President of Jaguar Land Rover Italy. (ITALPRESS). tvi / com 21-May-21 17:46
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