Klaus Busse, Vice President Design of Stellantis, has been named “Design Hero” at the 2021 edition of the Autocar Awards. This highly prestigious award is given to professionals who have made a significant contribution to automotive design, not just in the past year but throughout their careers. Autocar wanted to draw attention to Busse’s role in leading the design activities for Fiat, Alfa Romeo and Maserati, with recent work on the New 500 and Maserati MC20, as well as on the Alfa Romeo Tonale and Fiat Centoventi concept cars. . Mark Tisshaw, director of Autocar, said: “With his work for Alfa Romeo, Fiat and Maserati, Klaus Busse has played a decisive role in giving new life to not just one, but three historic and much loved brands. With the design of cars such as the New 500 and Maserati MC20, Busse has designed memorable and unmistakable models for all segments of the market. Just look at the Fiat Centoventi concept to understand that its creations will continue to influence the design trends of the sector in next years.” Klaus Busse, Vice President Design of Stellantis, added: “It is an immense honor to receive such a prestigious award. I want to dedicate it to the whole team of our Style Center in Turin. This award is a certificate of their commitment and their passion that unites Italian design and the brands of excellence we work for “. A graduate of Coventry University, with a career that has seen him fill prestigious roles such as Chief of Interior Design at FCA North America, Klaus Busse has extensive experience gained in Germany, Great Britain and the United States and over the years he has he is appreciated for the quality of his design work in the industrial and automotive sectors. Among the most recent cars that have allowed him to win this important award are the splendid Maserati MC20, the brand’s first mid-engined two-seater super sports car, and the all-electric New 500, which demonstrates Busse’s ability to modify completely the design of a car without changing its famous silhouette. Busse is also appreciated for his design work on the Fiat Centoventi, a concept car that caused a sensation at the 2019 Geneva Motor Show during which the 120th anniversary of the brand was celebrated, as well as for the Alfa Romeo concept. Tonale, which represents the brand’s first step in electrification with a compact plug-in hybrid SUV. More information on the Autocar Awards is available on the website: https://www.autocarawards.co.uk/ (ITALPRESS). tvi / com 08-Jun-21 17:12
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