Listen to the audio model of the article
«A touring mini Expo, like nobody has ever executed earlier than». Luca Andreoli, CEO of Difesa Servizi (a 100% firm owned by the Ministry of Defence, with the mission of valorising Italian army belongings from an financial perspective), thus defines Villaggio Italia, i.e. the exhibition space which is able to comply with eight of the 31 phases, in 28 nations and 5 continents, which the Amerigo Vespucci ship of the Navy has already begun to the touch, after leaving Genoa on 1 July 2023, for a visit all over the world that may finish in 2025.
Andreoli took half within the convention Hoisting the tricolor: the journey of Amerigo Vespucci, ambassador of Made in Italy on the planet, as a part of the Trento Economics Festival. Together with him, talking about this nice Italian advertising operation – desired by the Minister of Defense, Guido Crosetto, and supported by 10 different ministries – are Admiral Giuseppe Berutti Bergotto, Deputy Chief of Staff of the Navy, Alberto Castronovo, answerable for internationalization on the Ministry of Business and Made in Italy and Filippo La Rosa, plenipotentiary minister and deputy director common for public and cultural diplomacy on the Ministry of Foreign Affairs.
Defense Services, explains Andreoli, «in 2023, had a turnover of 81.7 million euros, for a turnover of over 100 million, which entered the Defense coffers», because of the valorisation of assorted belongings, together with actual property ( starting from the previous residences of the Pharisees to former barracks and castles, to the arsenals), vitality (the Defense vitality group is being arrange) and army manufacturers (Navy, Air Force, Carabinieri, Police, Fire Brigade, Air Force customs). The firm can be on the forefront for the mission of the coaching ship Vespucci, a unit the place the scholars of the Naval Academy of Livorno prepare and which has been repeatedly outlined as essentially the most lovely crusing ship on the planet, with its 93 years of well-worn age (it’s was launched in 1931).
Eight phases
The Villaggio Italia, continues Andreoli, «will comply with eight phases of Vespucci’s world tour and can host all of the Italian provide chains of excellence: from tradition to know-how, from vogue to meals, with out neglecting sport, given that we’ll promote each the Milan Olympics and Cortina 2026, and the Mediterranean Games of 2025. And with specific consideration to cinema; actually, the exhibition house additionally consists of an outside room, with 500 seats, for screening movies. It is not any coincidence that the debut of the Villaggio Italia will happen from 3 to eight July 2024, whereas the Vespucci shall be within the port of Los Angeles. An night devoted to Ennio Morrcione and Sergio Leone will happen there.”
The different phases by which the Villaggio Italia shall be assembled are Tokyo (25-30 August 2024), Darwin (in Australia, in October), Singapore, Mumbai, Abu Dhabi, Doah and Jeddah. Then the ship will return to the Mediterranean, on the finish of February 2025, «to make an Italian tour – explains Andreoli – in the primary nationwide ports; and she’s going to return to Genoa, the place she left in 2023, in June 2025.”