ROME (ITALPRESS) – On February 25, the new Peugeot logo inaugurated an unprecedented season of the brand that made its original appearance over 210 years ago. Over two centuries of history marked by the evolution of the company and its products in various product sectors: from cars to bicycles, scooters, salt and pepper mills, many kitchen tools such as knives, household appliances, work as drills and sanders, to clothing. Products that in many cases still exist today and continue to proudly display the Lion emblem. The latest graphic design of the logo seems to anticipate the future, showing the language of a contemporaneity that Peugeot vehicles continue to proudly exhibit. A two-dimensional logo to be even more effective in today’s digital world. A logo that takes its cue from past history, but which projects into the future the image of the oldest automotive brand in the world still in business. Today it is up to the distribution network in our country, which is expressed through a widespread network of dealerships and official repair centers, to start showing the brand’s new face. A period of important renewal is also a sales and assistance network which is deeply rooted and on which a dedicated team is intervening to renew the visual image of the structures. Shot at the Peugeot Ponginibbi dealership in Piacenza, the video shows the various phases of an intervention that will be repeated at every dealership in the Peninsula. The choice of the Peugeot dealership Ponginibbi as the starting point for the new logo also derives from the historicity of the link with the Lion’s house. In fact, the first agreement to represent Peugeot in its territory dates back to 1970. It is no coincidence that the structure currently has 55 employees engaged in the management of 5 brands, with a sales performance and quality that in the first quarter of this year has brought it among the top 10 Peugeot dealers in the new brand challenge. (ITALPRESS). ads / com 01-Jun-21 18:38
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