How much startup business fits between “maximum rizz” and “thorny opportunities”? OMR / Getty Images / Dominiki Schmitt for Gründerszene
I lived in St. Pauli for a while – the OMR festival is rather unpopular here: too consumerist, too apolitical, too uncool. For me, the festival was a bright event in dark halls, for which people combined white sneakers with colorful pantsuits.
Creative guru Rick Rubin and self-marketing goddess Kim Kardashian are traveling to the Hamburg exhibition halls for the OMR Festival. Heads from the startup scene also get a stage, such as Aleph Alpha founder Jonas Andrulis and startup association leader Verena Pausder. Finance Minister Christian Lindner explicitly addressed the German startup scene in his talk in front of 7,000 people.
OMR founder Philipp Westermeyer spends millions on his celebrity speakers – and attracted 67,000 people this year. A ticket costs between 500 and 800 euros per person – a worthwhile business for Westermeyer. Exhibitors like TikTok and Würth don’t miss the event. With all the big names, what else is there for startups?
1. New customers, old partnerships
Startups exhibit at OMR. Who is it worth it for? Julian Huke
In Hall A4, the startup hall, there is a classic startup poster and pitch atmosphere. I’m talking to Alexander Brunst, the former head of Gorillas in Germany. I want to know: for whom is the OMR worthwhile?