Permira invests in Click & Boat, the leading boat rental platform in Europe. In the operation, the European private equity is supported by Boats Group. With the Permira investment operation, Boats Group and Click & Boat join forces in a strategic partnership aiming to create the largest online player in the yachting sector. The possibility of having access to the vast public of consumers of Boats Group, leader in the sector in the United States, will allow Click & Boat to make a qualitative leap, consolidating its position worldwide and accelerating growth in the rental market in North America.
Founded in 2014 and based in France, the Click & Boat platform connects boating enthusiasts through 40,000 boats in over 600 destinations around the world, creating an experience accessible to a wider number of users. Over the past 7 years the company has experienced significant growth, establishing its brand and gaining a leadership position in the pan-European market. Click & Boat boasts one of the largest boat offers in Europe, as well as the highest demand for this type of service thanks to unparalleled traffic volumes on its online platform.
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«This is an exciting moment in the history of Click & Boat and is another step towards the goal of becoming the number one worldwide in the international yacht charter market. Boats Group is a point of reference in the yachting industry and, thanks to the Permira investment, we have all the resources and support necessary to continue our growth »comments Edouard Gorioux, co-founder of Click & Boat.
Both Boats Group and Click & Boat share the belief that the boat rental model is able to guarantee sustainable development of the industry, through the proposal of a convenient and accessible service to all, which facilitates even the less experienced to approach boating.
«The boat rental market is ideal for those approaching this world for the first time, as it has proven to be one of the most successful routes to boat ownership. We are delighted to partner with Permira and Boats Group, as their great knowledge of the online boating market will be instrumental in our expansion and in reaching more consumers worldwide »commented Jérémy Bismuth, co-founder of Click & Boat.