Campero USA opens 100th restaurant in the United States
In a milestone achievement, Campero USA, a brand under Corporación Multi Inversiones (CMI) foods, inaugurated its 100th restaurant in the United States. With plans for further expansion and growth in the North American country, Campero is set to become the country with the most Camperos in the world.
José Gregorio Baquero, CEO of CMI foods, expressed his excitement about the achievement, highlighting the significant investment of USD$190 million for the brand’s expansion in the United States. The restaurant chain currently operates in 20 states and generates at least 2,500 jobs, with many opportunities for Guatemalans.
Luis Javier Rodas, CEO of Campero USA, emphasized the company’s efforts to adapt its menu to cater to the preferences of Latin and American consumers. With local adaptations such as mac and cheese, fried yuca, and empanadas, Campero aims to offer a unique dining experience while staying true to its brand identity.
Juan José Gutiérrez, President and Chairman of CMI Alimentos, shared his personal connection to Pollo Campero, describing it as his life project. After taking over the company following his father and uncle’s tragic passing, Gutiérrez dedicated himself to transforming the small cafeteria into an international restaurant chain.
CMI currently employs over 10,000 individuals and has a presence in Guatemala, El Salvador, Mexico, Honduras, Ecuador, Europe, and now the United States. The recent inauguration of the 100th restaurant marks a significant achievement for the company, reflecting its commitment to growth and expansion in competitive markets.
Looking ahead, CMI aims to open at least 25 more Campero restaurants in the United States by 2024, with plans for further expansion in the following years. With a significant investment of over US$200 million and job opportunities for hundreds of individuals, Campero USA is poised for continued success in the coming years.