A complicated first semester ends for the world of radio. The average daily listeners (over 14 years of age) according to the new data relating to the 1st half of 2021 of RadioTER, the official survey on listening to Italian radios, were 33.2 million. A somewhat homogeneous comparison could be made with the same period of 2019. And here the call for the radio medium is missing a 4.5 percent.
In short, another extremely complex semester the one on which he lifted the veil To have, the Radio Publishers Table. Six months strongly conditioned by the pandemic that has changed the daily life of Italians with imposing and necessary limitations to mobility and the possibility of aggregation. The data for the 1st half of 2021 are thus the image of a period that hopefully has passed. In fact, already in the last weeks of the survey, there has been a gradual return to normality which bodes well for the dynamics of listening to the radio.
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The audience in detail
Rtl 102.5 confirms its position as the leader in radio ratings with 6 million and 396 thousand listeners on an average day, with over a million Rds listeners, second in the standings with 4.96 million and almost two million Radio Deejay, of the Gedi group, third with 4 , 62 million listeners. The ranking continues with Radio Italia (4.54 million); 105 (4.18 million) which is part of RadioMediaset; Radio1 Rai (3.68 million); Kiss Kiss (2.95 million); Radio 2 Rai (2.82 million); Virgin (2.48 million) and Radio 24 to close the top ten of the main Italian broadcasters (2.27 million listeners on an average day).
For Radio 24 the fidelity index increases
In this context, for the 24 Ore Group radio broadcaster, the best news comes from the growth in listening fidelity, marking an increase of + 3% in the average quarter of an hour compared to the first half of 2019. The share that compared to the first half of 2019, it grew by 8% to 3.5%. The increase in the listener fidelity index rewards the value of the Radio 24 format based on the credibility of the information and the quality of the contents in the Gr and programs. A format supported by the ability to develop new products, declined on different platforms with a monthly average of over 6 and a half million podcasts listened to among original programs and podcasts.
«We are particularly satisfied – declares the Managing Director of Radio 24 and the 24 ORE Group Fabio Tamburini – for the constant recognition by the public of the quality of work of the editorial staff and collaborators, who are particularly committed to guaranteeing information and insights that are useful and necessary to face the difficulties of the pandemic and economic evolution. An editorial project, that of Radio 24, unique in the Italian radio panorama, which combines information and entertainment programs, a distinctive brand for the whole Group ».