Chinese Car Sales Soar in Chihuahua, Mexico
The popularity of Chinese cars is on the rise in Chihuahua, Mexico, with sales expected to increase by 55 percent by 2024. According to the Mexican Association of Automotive Distributors (AMDA), Chinese vehicles now account for 10 percent of sales in the region, a significant jump in less than three years.
One of the main factors driving the increase in sales is the attractive pricing and aesthetics of the Chinese vehicles. Customers have noted that the lower price point compared to other brands is a significant factor in their decision to purchase a Chinese car. Efraín, a customer who recently purchased a car from the Chinese brand MG, cited the lower price as the reason for his purchase.
The MG brand has particularly gained relevance in the state, with a projected 55 percent increase in sales. The president of the AMDA in the state, Antonio Morales, noted that there are currently six Chinese brands established in Chihuahua capital and Ciudad Juárez, with the expectation of four more light car brands and two truck brands by 2024.
While the pricing of Chinese cars is attractive, there have been complaints about lower quality and delays in getting auto parts or repairs in case of a collision. Some customers have expressed concerns over potential issues such as screens not turning on and difficulties in obtaining parts for repairs.
Despite these concerns, Chinese brands are working to build trust with customers by offering extended warranties and establishing spare parts plants in Mexico. MG, for example, offers a seven-year warranty and has a spare parts plant exclusive to their brand.
As Chinese car sales continue to rise in the region, concerns about quality and long-term value remain. It remains to be seen how the market for Chinese cars will evolve in Chihuahua and whether the trade-offs of lower pricing will impact long-term customer satisfaction.