Original title: Shanghainese coffee is back happily, nearly 600 Starbucks stores in Shanghai have resumed work
Dongfang.com reporter Cao Lei reported on June 3: After more than 2 months of absence, Starbucks Select Shanghai Roastery (hereinafter referred to as “Shanghai Roastery”) officially resumed business today. According to the requirements of epidemic prevention and control, the Shanghai Roastery has adopted Starbucks’ first-level protection measures, and provided customers with a “contactless” selection experience of “take-out + online order, pick-up at the store” in a way of limiting current. Shanghai is the city with the largest number of Starbucks stores in the world, and nearly 600 Starbucks stores have reopened.
Early this morning, enthusiastic customers and fans were queuing up outside the Shanghai Roastery store early. Everyone was looking forward to the first experience of entering the store in more than two months. At 9 a.m., Cai Delin, CEO of Starbucks China, and Lan Ruowei, general manager of Shanghai Roastery, jointly opened the main door of the Shanghai Roastery, welcoming the first batch of customers and fans. The first 50 customers who entered the store even got an unexpected “opening gift” from them – freshly roasted selected coffee beans.
“More than ten days ago, the coffee production line of the Shanghai Roastery was the first to resume production in order to ensure the supply of selected coffee beans across the country. Today, we are happy to bring back the familiar roastery. Not only that, but only in On the third day of Shanghai’s full recovery, nearly 600 Starbucks stores have resumed business, giving us the opportunity to reconnect with customers, bring this long-lost cup of coffee to everyone, and contribute to the early return of the familiar Shanghai. This is just the first step in our plan to fully restore our Shanghai business.
The achievement of these phased results is inseparable from the efforts made by more than 10,000 Starbucks partners in Shanghai for the reopening of stores, and thanks to the Shanghai government at all levels and all the owners for their strong support to Starbucks. Cai Delin, CEO of Starbucks China, said at the scene, “Coffee is a bond of tacit understanding and connection between partners, customers, and communities.
Next, we will further accelerate the reopening of Shanghai stores. In the next few days, hundreds of stores will resume business in response to everyone’s enthusiasm for returning to normal life. At the same time, we will continue to open new stores all over the country, including Shanghai. Just tomorrow, a new store will open in Qingpu, Shanghai. In addition, we will continue to build the Starbucks China Coffee Innovation Industrial Park, continue to increase investment in the Chinese market, and demonstrate our confidence and commitment to Shanghai and the Chinese market with concrete actions. “
During the limited opening of Shanghai Roastery, the business hours are temporarily adjusted from 9:00 am to 8:00 pm. Customers can order their favorite coffee drinks and freshly roasted products at any bar on the first floor, or in the commodity area Shop for workshop souvenirs to take home as souvenirs. In addition, Shanghai Roastery has also launched a new coffee experience of “order online, pick up at the store”. Customers can order their favorite cups of coffee and pastries on the Starbucks APP and Starbucks WeChat applet. Go to the store to pick up the product. In the future, Shanghai Roastery will flexibly adjust its business model and launch more service models to meet the needs of customers and fans according to changes in epidemic prevention and control requirements. At the same time, in order to ensure the safety of partners and customers, Shanghai Roastery strictly implements various epidemic prevention requirements stipulated by the government, starting from a little bit, to provide customers with a reassuring and reassuring selection experience.
“Inspire and nurture the human spirit, every person, every cup, every community” is Starbucks’ mission and values. During the epidemic, Starbucks continued to launch the “Warm Action” to give back to the community with coffee and keep “Shanghai” together. Since March, Starbucks has delivered more than 20,000 copies of coffee, food and 100,000 cans of Starbucks coffee to front-line epidemic prevention workers and volunteers in Shanghai.
In addition to paying tribute to front-line workers, Starbucks also gives special care to special groups. Beijing Starbucks Public Welfare Fund donated a total of RMB 5 million to the Red Cross Foundation of China. Together, the two parties have delivered 17,000 families in special difficulties in Shanghai with “Shanghai” family boxes containing living security materials, supporting Shanghai with practical actions. Anti-epidemic. Partners also adhere to the concept of serving the community, either by joining the frontline of the fight against the epidemic as community volunteers, or as community leaders, contributing to their communities and their neighbors.Return to Sohu, see more
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