Skoda presented the new corporate strategy named Next Level – Škoda Strategy 2030. Based on the results obtained from the previous Strategy 2025, it announces the arrival of 3 electric models within the next nine years and the desire to become the best-selling European brand in India. Russia and North Africa.
Added to this is the main role of the Czech Republic, ready to be transformed into an electro-mobility hub, with greater attention to diversity and industrial margins.
Next Level – Škoda Strategy 2030
The new vision is “We will help the world live smarter”, and the new mission is “Modern and accessible mobility, with everything you need and the surprises you love”. At the same time, Skoda is committed to respecting the tried and tested brand values: “simplify”, “be human” and “surprise”. The Next Level – Škoda Strategy 2030 focuses on three priorities, summarized under the words “Expand”, “Explore” and “Engage”. The main objective of the “Expand” priority is to transform Škoda into one of the five best-selling automotive brands in Europe. This will be achieved by further strengthening the position in the entry-level segments. Additionally, the portfolio will be expanded to include at least three more fully electric models by 2030, all of which will be positioned below the Enyaq iV, both in terms of price and size. The Czech brand aims for a 50-70% share of fully electric models in Europe, depending on market developments.
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The Czech Republic will become a pole of electro-mobility
The Czech Republic will remain fundamental in the development of Skoda’s electro-mobility. Specifically, by 2030 components for electrified vehicles or electric vehicles will be produced in all three Bohemian plants: Mladá Boleslav, Kvasiny and Vrchlabí. Today, high-voltage traction batteries are produced for the Superb iV and Octavia iV plug-in hybrid models and for other models of the group. At the beginning of 2022, the production of Meb battery systems for Enyaq iV will be launched in Mladá Boleslav.
Target India, Russia and North Africa
With “Explore” Skoda wants to become the leading European car manufacturer in the markets of India, Russia and North Africa by 2030. This will translate into a global sales potential of 1.5 million units per year. Škoda is responsible for these regions within the Volkswagen Group. The production of the compact SUV Kushaq – the first model to be developed for the Indian market as part of the India 2.0 project – has recently started and in the medium term it will also be offered in other emerging markets.
Digital functionality
The third priority, “Engage,” includes specific objectives for the areas of the Customer’s digital experience, sustainability, diversity, education and training. Among other things, the Bohemian House intends to become the reference point for a simply intelligent User Experience. Each customer must be able to use a Skoda car or a service intuitively right away. One of the first projects is PowerPass, which makes charging an electric model simple and convenient. It will be available in over 30 markets and can be used in more than 210,000 charging points in Europe. At the same time, buying a Bohemian car will also become an even easier experience. for example, the company is expanding its virtual showroom concept and has set itself the goal of selling one in five cars online as early as 2025. Customers in Belgium, the Netherlands, Poland and the Czech Republic can already use this possibility.