Tavares accelerates on Alfa Romeo: “It’s not for sale, it’s the most precious jewel”
“After the merger with FCA and the birth of Stellantis they came to ask me to sell Alfa Romeo, which for me is perhaps the most precious jewel among our 14 brands”, hCarlos Tavares confessed during the presentation in Milan, at the historic Milanese headquarters of the Automobile Club. Tavares then explained that it was not a Chinese manufacturer, while he revealed that “a Chinese group was intending to buy a French brand of the group Stellantis”. This is what Repubblica reports.
“I said no to both cases and I can assure you that we will not do like Volvo with Geely or MG with Saic and we will never sell to the Chinese but we will fight them on the market, without ever giving up.”
For the Portuguese manager, the Alfa Milano is an “Italian” car, conceived, designed and engineered in Italya country that remains strategic for a brand like Alfa, which boasts more than one hundred and ten years of history having been born in Milan in 1910″.
“The Milano is the first zero-emission Alfa Romeo, the first of our ambitious ten-year plan for Stellantis’ new course and also represents our return to the B-SUV segment with a true sports car, as well as a premium one”, declared Jean-Philippe Learned, CEO of the Alfa Romeo brand. “We started three years ago in 2021 with discipline and we are committed to bringing Alfa Romeo back to the top, we have focused everything on design and quality to reach the highest levels”, added IMPARATO.
The French manager of Italian origins has the total support of Tavares, who is a true car enthusiast. “The Milano will be produced in Tychy in Poland, a very flexible factory and even if we don’t have precise sales targets, the potential is there and we can support a demand of 50,000 to 70,000 units. Certainly in Northern Europe we are focusing more on electrics, in Southern Europe on hybrid”.
Another important aspect is to ensure profits because only in this way will it be possible to invest in future projects. “I need the Milan to be a success, without having to push on volumes because our strategy is linked only to orders, and then also renew the Stelvio and Giulia”. Learned dreams of a new Duetto but perhaps will have to divert to a model like the “coupé and open” Brera and we think for 2027, however “first we must demonstrate that we are solid and credible and not make mistakes, only in this way can we expand our range”.