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Musk has repeatedly stated for years that Tesla wants to build affordable electric cars for the masses. His first “master plan” from 2006 called for first producing luxury models and then using the profits to finance an “inexpensive family car”. The currently cheapest Tesla model, the Model 3 sedan, costs around $39,000 in the USA. The “low-cost” model, sometimes called “Model 2,” was expected to start at around $25,000. Just in January, Musk said Tesla planned to begin production of this model in Texas in the second half of 2025.