ROME (ITALPRESS) – The confidence of Italians in the food sector is growing, gaining 3 points compared to 2020, in contrast to the global average down by 2 points and conquers the absolute primacy among the European countries analyzed. These are some of the main evidences of the Edelman Trust Barometer, the global survey on the topic of trust carried out in 28 countries on a sample of 33,000 people. With a confident 65% sample, the food sector ranks after tech and health, in third place among the 15 product sectors analyzed by the research and is more trusted than the business in general, whose figure reaches 59%. Italy is ahead of countries with a solid tradition in the food sector such as France and Spain and industrial powers such as the United States and Germany. In Italy the age group that places the most trust in the food sector is the over 55 with 68%, up by 6 points compared to last year, and also in this case it goes against the trend compared to the global average which falls by one point . The 11-point increase in confidence in food and beverage producers in the 35-54 age group is worth noting. The Edelman Trust Barometer also analyzes the confidence in some subsectors of the food and beverage and in Italy to gain ground are the food and beverage producers (63% of the confident sample) and the food distribution network (70%) which respectively earn 4 and 3 points. Beer and spirits producers lose two points, reaching 59% confidence, a figure that is still better than the global one, which reaches 54% and is down by 6 points. Fast food is also decreasing, with 46% losing one point and, similarly to food additive producers who with 36% losing 4 points, do not reach the threshold of trust. The Trust Barometer has also highlighted the high degree of trust placed in one’s employer and this data is even more evident for those who operate in the food and beverage sector with 76%, seven points more than last year. year, an absolute record in terms of growth among all 15 sectors analyzed by the research. “The data highlighted the good level of confidence of Italians in the food sector and underlined five areas for improvement: innovation, inclusion, information, incentives and investments. In addition, transparency and clarity in information take on an increasingly strategic value in the choices of consumers and it is necessary to encourage, through incentives, the adoption of technological systems capable of limiting the environmental impact “, said Rossella Camaggio, senior vice president and head of the food & beverage sector of Edelman Italia. (ITALPRESS). ads / com 07-May-21 18:49
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