The first progress from the third quarter of 2021. Market researchers at Counterpoint anticipate low single-digit progress in 2023.
Sales figures for smartphones in Europe elevated by ten p.c within the first quarter in comparison with the identical interval final yr. According to market researchers at Counterpoint Research, it’s first progress from the third quarter of 2021. However, gross sales figures are nonetheless under pre-corona pandemic ranges.
However, Counterpoint’s full-year forecast is cautious. Market researchers level out, amongst different issues, that supply charges for a similar quarter final yr fell to the bottom degree in additional than a decade.
“It is encouraging to see that the European market is lastly rising once more, though one shouldn’t be too comfortable contemplating how unhealthy 2023 was,” mentioned Joint Director Jan Stryjak. “Nonetheless, macroeconomic circumstances within the area are enhancing, together with spectacular new gear, particularly rising Samsung, Xiaomi and HONOR, convey new hope to the market. Samsung, particularly, returned to kind within the first half of 2024, posting year-over-year cargo progress for the primary time for the reason that fourth quarter of 2021 with its standard Galaxy S24 collection.”
“But we’re not out of the woods but,” Strykak mentioned. “While we anticipate low single-digit progress for the rest of 2024, that is nonetheless the results of a really poor 2023 and we don’t anticipate pre-pandemic ranges to return to ranges anytime quickly.”
Samsung elevated its gross sales by seven p.c, gaining a 32 p.c market share. Apple’s gross sales figures fell by one p.c, equivalent to a market share of 25 p.c. The market share of the third place, the Chinese provider Xiaomi, stands at 18 p.c.
Redmi and Honor noticed the most important progress among the many prime 5 suppliers with 59 and 67 p.c respectively. As a consequence, they each maintain a market share of 4 p.c every.