Summary
【Golden Week, hey! What investment opportunities did the fund managers see behind the “Wan Eating, Dating, and Eating”? 】The consumer market is gradually getting rid of the impact of the epidemic. The 11th Golden Week has started a wave of consumption boom, “eating, lodging, traveling, traveling, shopping, entertainment “The six major scenes have become popular across the board, reflecting the huge potential of my country’s consumer market.
Food exploration, enjoyment outings, high shopping upgrades, block check-in…The consumer market is gradually getting rid of the impact of the epidemic. The Golden Week of November opened a wave of consumption boom, “eat, live, travel, travel, shopping, entertainment” The six major scenes became popular across the board, reflecting the huge potential of my country’s consumer market.
The fourth quarter is the traditional peak season for consumption. We are shopping around, what kind of investment opportunities do those keen funds see?
Little long holiday
During the Golden Week, consumer markets in various regions are booming.
According to Xinhua News Agency, on the first day of the 11th National Holiday, Haikong Global Boutique Duty Free City in Haikou City, Hainan Province was crowded with people in areas such as fragrances, beverages, and electronic products. There were long queues of consumers waiting to pay at some counters. According to Haikou Customs statistics, on October 1, Haikou Customs supervised a total of 171 million yuan of duty-free shopping on Hainan’s outlying islands, a year-on-year increase of 122%.
AlibabaThe report on consumption and travel trends during the 2021 “November” holiday shows that young people’s love for national style extends to sports brands. On the first day of the long holiday, the overall sales of domestic sports brands increased by 15%, of which Huili increased by 250% year-on-year, and Hongxingerke increased by 85% year-on-year. %,Li NingA year-on-year increase of 50%.Li NingEthnic crafts such as handmade cross stitches, knitting tassels, and plant dyeing are used in the products.
In terms of travel, data from the Fliggy platform shows that during the long holiday period, the locations of the two major space stations for missions to the Chinese space station attracted a large number of tourists. The number of ticket orders to Jiuquan, Gansu increased by over 160% month-on-month. Wenchang Hotel, Hainan Order volume increased by more than 500% month-on-month. Looking up at the stars at the space launch site has become a popular choice for holiday trips.
In terms of holiday movie box office, according to Maoyan Professional Edition data, as of 17:22 on October 6, the total box office (including pre-sales) of new films on National Day files in 2021 exceeded 4 billion yuan. Under the guidance of the main theme blockbuster, this year’s National Day box office trend has seen a significant “reverse decline” phenomenon, that is, the single-day box office of each day has increased compared with the previous day.
Taking the personal experience of Zhongzheng Jun as an example, in the small towns of northern Zhejiang and southern Jiangsu, holidays have ignited the enthusiasm of local consumers for consumption. During the Golden Week, self-driving trips have become the choice of many people. Going out and shopping and finding a unique place to “have a meal” is becoming the choice of more young people.
Even if they can’t travel, many people choose to have dinner in local restaurants, watch movies in movie theaters, and choose to shop and spend in local malls.
How to pan for gold in the consumer boom?
In the booming consumption boom, what investment opportunities are worth exploring?
Sea Fortis FundZhou Qiyuan, investment manager of the Quantitative Investment Department, said that the market as a whole is difficult to have a big market, and it is necessary to grasp more structural opportunities in the sub-industry.Among them, the theme of consumption is still fairly defensive and can be paid attention tofood and drink, Structural opportunities for subdivision of the track in the biomedical industry.
Xiangcai ChangxingfundManager Xiao Chaohu said that after a period of substantial correction in consumer stocks, the valuation levels of some individual stocks have entered a reasonable range, and the mid-to-long-term allocation value is emerging. It is recommended to find investment targets with high prosperity and large profit margins based on the principle of cost-effectiveness. Specifically, they are relatively optimistic about pan-consumption segments such as liquor, home appliances, games, new energy vehicles, and beauty.
In view of the outstanding characteristics of the current structural market, Xiao Chaohu is optimistic about the mid- to long-term allocation opportunities in the pan-consumer field.It is recommended to stick to the “dumbbell” configuration. One part is high-quality leading companies with relatively reasonable valuations, such as liquor, home appliances, games, wealth management and other sectors; the other part is new energy vehicles, medical beauty, innovative drugs, and sweepingrobot, High-prosperity track represented by micro-investing.
“October Golden Week has become a window of opportunity to observe the recovery of consumption. The market’s judgment on consumption is relatively rational, and it believes that domestic consumption is still in the process of stabilizing and recovering. However, once there are signs of a positive trend, the capital market will quickly change The good trend is reflected in the stock price. Corresponding to consumer investment, high-quality consumer stocks are still worthy of long-term deployment. Under the premise of worry-free fundamentals, the temporary depression of market sentiment will come and go fast. Enter the fourth In the traditional consumption peak season of the quarter, consumer stocks are expected to become an area where excess returns are born in a structurally differentiated market.” said a Shanghai public fund manager.
(Source: China Securities Journal)
(Original title: Golden Week is overwhelming! Behind the “Walking and Eating”, what investment opportunities did the fund managers see?)
(Editor in charge: DF155)
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