Reporter Xie Ruolin
Trainee reporter Zhang Xiangyi
On May 22, the Guangzhou Real Estate Industry Association and the Guangzhou Real Estate Agents Association formally launched the proposal for the town’s “previous new” mission. The first batch of 122 actual property tasks and 12 actual property corporations within the metropolis are set to take part.
Simultaneously, the “Multiple Measures to Promote the Stable Development and Health of the Housing Market” was collectively issued by the Hubei Provincial Department of Housing and Rural Development, the Hubei Provincial Ministry of Finance, and different departments. This doc talked about the encouragement of changing previous homes with new ones. It additionally helps public enterprises in buying second-hand homes to facilitate the method of promoting previous and shopping for new houses, and encourages collaboration between growth corporations, brokerage brokers, and actual property patrons to attain the “first sale” of previous homes and “first purchase” of latest homes.
According to information from the China Index Research Institute, over 60 cities throughout the nation have carried out “previous new” housing strategies, together with main cities akin to Shanghai, Guangzhou, and Shenzhen. The idea of “changing the previous with the brand new” has emerged as a significant step in varied areas to ease market congestion and enhance housing consumption.
Addressing the blockades within the substitute chain
Li Yujia, a senior researcher on the Housing Policy Research Center of the Academy of Planning and Design in Guangdong Province, emphasised that the “‘home trade-in’ can bridge the hole between the rising must buy second-hand homes and the will to amass new houses for growth. The present ache factors within the second-hand housing market, akin to transaction difficulties and prolonged transaction cycles, should be addressed to unlock key hyperlinks within the alternate course of.
As the dynamics of provide and demand in the true property market evolve, policymakers are centered on devising methods to eat present housing inventory and broaden new housing alternatives. The “old-for-new” housing coverage goals to deal with the unbalanced market changes and speed up the circulation of each first-hand and second-hand industrial housing.
Zhang Bo, president of the 58 Anjuke Research Institute, highlighted the advantages of the housing “commercialization” which facilitates the short turnover of second-hand homes whereas creating demand for brand spanking new developments.
Various areas have carried out fashions akin to multi-party communication for gross sales help, actual property firm or government-owned platforms for “accepting the previous to the brand new,” and authorities subsidies to advertise the “substitute of previous for brand spanking new housing”.
Efficiently connecting “new purchases” and “previous gross sales”
Guangzhou just lately unveiled its housing mission proposal “previous with new” itemizing the primary spherical of taking part companies. A salesman concerned within the marketing campaign talked about utilizing varied promotional methods like quick movies on social media platforms to spice up consciousness amongst house owners taking part within the “Old for New” marketing campaign.
The method of connecting a number of groups to facilitate property house owners with growth wants exemplifies the tactic adopted in varied areas. By providing providers like prioritizing new dwelling listings, canceling registration agreements with out penalties, and strong advertising and marketing help, the substitute course of is streamlined.
Li Yujia highlighted the significance of addressing disagreements amongst second-hand homeowners, patrons, and new dwelling builders to make sure a seamless transition through the alternate course of.
While the “swap previous for brand spanking new” mannequin has proven promising outcomes, some issues linger amongst house owners, notably concerning appraisal charges. Future insurance policies may concentrate on boosting confidence amongst house owners by means of mortgage help and particular subsidies to streamline the alternate course of.
(Editor: Wen Jing)