The summer of 2021 sold out many Italian beaches and confirmed seaside tourism as a real industry in the sector. However, put to the test by the pandemic, the sector risks being considered a younger brother of the cultural one or concerning the villages also by the same National Recovery and Resilience Plan (Pnrr).
For this reason, after the bill to establish the status of a “seaside city” launched in September by the G20 Beaches of Jesolo, the Conference of Mayors of the Venetian Littoral and Eastern Venice tourist district are asking the institutions to take a change of pace: a first table of discussion is scheduled for Friday 5 November together with Il Sole 24 Ore and 24 Ore Eventi with the event “Costa Veneta: the resource of Italian seaside tourism. Visions, policies and strategies ”which will be held in live streaming and which aims to answer more than one question: what is the actual weight of seaside tourism in the Italian economic system? And what is the real attention that the country devotes to a sector defined as “strategic” for the post-pandemic restart? Does the National Recovery and Resilience Plan really invest in the attractiveness of coastal locations?
The work will begin at 9.30 with the balance of the seaside economy on the country system, a debate which will be attended by Magda Antonioli, University of Milan Bocconi, director of ACME; Bruno Barel, University of Padua, Sandro Cruciani, ISTAT central director for ISTA environmental and territorial statistics; Paolo Feltrin, University of Trieste. The focus will then shift to seaside tourism on the Venetian Coast: Gianluca Falcomer, president of the Conference of Mayors of Eastern Venice, Antonio Ferrarelli, president of the Eastern Venice Tourist District and national vice president of the Association of Italian Tourist Districts will discuss it; Roberta Nesto, mayor of Cavallino Treporti and president of the Conference of Mayors of the Venetian Coast.
The Pnrr strategies in the field of infrastructure and accessibility of the territories will be the topic on which Francesco Calzavara, Councilor for Heritage and Budget of the Veneto Region, and Gian Marco Centinaio, referent of the Lega Tourism Council will speak. on tourism on the Venetian coast and the voice of the operators attended by Alberto Granzotto, FAITA Federcamping National President; Luigi Pasqualinotto, president of the Venice Sands Consortium; Massimiliano Schiavon, president of Federalberghi Veneto and Gianluca Falcomer, president of the Conference of Mayors of Eastern Venice.
In the morning we will also discuss visions and strategies that are still missing for a competitive development of the seaside tourism industry. At 11.35 am, the political agenda for seaside tourism and the status of a seaside resort will be at the center of the debate in which Gianluca Caramanna, head of the Brothers of Italy Tourism Department, will take part; Cesare Fumagalli, Head of Economic Development of the Democratic Party; Massimo Mallegni, Forza Italia Tourism Department; Sara Moretto, Italia Viva group leader in the Chamber’s Productive Activities Commission; Roberta Nesto, mayor of Cavallino Treporti and president of the Conference of Mayors of the Venetian Coast.