Express delivery to your home within 40 minutes. The VéGé Group, with over 3,400 points of sale throughout Italy, joins forces with Glovo, whose riders will deliver the shopping. A service available 7 days a week throughout Italy during the opening hours of the VéGé supermarkets. The exclusive agreement between the first group of modern distribution born in Italy and the only platform that allows you to receive anything within the city at home, concerns the Glovo quick-commerce service for the rapid delivery of groceries and of other products of daily use involving the entire VéGé sales network, 33 member companies present on the national territory with over 3,400 points of sale.
For Glovo, the agreement brings with it the services of the VéGé Group whose companies have already integrated home delivery and click and collect options on purchases made on their e-commerce platforms. «The agreement reached with Glovo in rapid delivery is an important step in the multi touch point strategy, which we have been pursuing for some time. This collaboration, in fact, allows us to transfer to the member companies an additional digital channel of great impact to cultivate the fiduciary relationship between their points of sale and customers, consolidating their role of concrete and proactive reference in the choices and in the daily buying experiences. – explains Giorgio Santambrogio, CEO of Gruppo VéGé -. The VéGé vision aims to become a leader in omnichannel too, while continuing to charm and pamper our customers also with digital marketing programs in the points of sale, such as proximity and geofencing ».
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Everything at your fingertips in less than an hour
Elisa Pagliarani, general manager of Glovo Italia, recalls how the platform in 2020 recorded a growth of 400%. «A trend that will continue even after the pandemic, because it responds to the new habits of consumers who want convenience and immediacy. This is why we have invested in quick commerce with services that allow you to have everything at your fingertips not within days, but in less than an hour. The goal is to make a great variety of products from the shops in the city accessible in a very short time, supporting the local economy. The partnership with the VéGé Group goes precisely in this direction, because the proximity supermarkets are central ». Glovo services are available in 200 cities in Italy, covering both large squares such as Milan, Rome, Turin, Naples, Florence, Bologna, Palermo, Catania, Bari, Genoa, Verona and the smaller municipalities.