Whenever a cross seems on a kicker’s chest, they do the maths on the corporate. Calculate precisely how a lot cash you need to spend to attain the identical promoting impact. And – in keeping with reviews – the membership brings in an excellent three-digit sum for the enterprise proprietor on this manner. On the opposite hand, Bayer solely has to switch round 25 million euros to Bayer 04 per season – on common. Sometimes it is extra, generally it is much less – relying, for instance, on what (switch) cash the group generates. Otherwise they’ll solely dream of such a return to Leverkusen.
And curiosity will proceed to develop. Several hundred million viewers around the globe are more likely to see the Europa League remaining – and the Bayer cross – on the jersey. And on Saturday, when Bayer 04 meets 1. FC Kaiserslautern within the remaining of the DFB Cup, a number of million individuals in Germany alone are anticipated to observe on tv.