After SHEIN and Temu, will probably be the subsequent large driver of change within the TikTok (on-line) retail retailer. The launch within the EU is predicted in Q3 2024 and there’s an attention-grabbing report in Management Magazine at the moment concerning the present state of preparations (paywall, however with a free hyperlink. I hope it really works.)
The principal distinction with Meta’s e-commerce efforts can be that you’ll not solely hook up with the shop, however TikTok will do all of the “onerous work” itself:
“And in Great Britain, TikTok has already launched its personal FBT service, which is brief for: Fulfilled by TikTok, primarily based on the arm of Amazon Logistics FBA (Fulfillment by Amazon). As with Amazon, suppliers can ship their items to TikTok’s warehouse; It is claimed that there have been preliminary discussions with transport suppliers in Germany. “