155,000 live viewers, 180 million online viewers!The just-concluded CCG EXPO 2021 is based in Shanghai and looks at the worldFly into the homes of ordinary people
The continuous high temperature in Shanghai couldn’t stop Manmi’s enthusiasm for participating. This afternoon, the four-day 17th China International Animation and Game Expo (CCG EXPO 2021) came to an end. On-site, the exhibition received 155,000 visitors; online, this year’s CCG EXPO had nearly 80 million page views on the whole network, and the total page views of #我爱CCG# Weibo topic exceeded 180 million, and the number of discussions exceeded 90,000. As one of the eight cultural industry exhibitions included in the “14th Five-Year” cultural and tourism development plan of the Ministry of Culture and Tourism, this year CCG EXPO is based in Shanghai and looks at the world. It calls on Chinese animation people to devote themselves to the creation of the red theme and attract animation and game related companies and talents. Gathered in Shanghai to present the latest achievements in the industries of animation and game crossovers and virtual idol applications, and join hands with other regions to develop together to help build a global animation and game original center.
Caption: CCG EXPO 2021 closed this afternoon. Photo by Xinmin Evening News reporter Guo Xinyang (the same below)
This year marks the 100th anniversary of the founding of the Communist Party of China. Inheriting and promoting the red culture has become the top priority of this CCG EXPO. CCG EXPO “Just Youth Builds the Future”-an animation theme exhibition celebrating the 100th anniversary of the founding of the party was set up in the center of the exhibition, including “A Century of Youth Build Dreams-Theme Animation Exhibition” and “Blood and Fire-How New China is Made” Wonderful content such as the character scroll, “Returning Time and Passionate Love”. During the exhibition, the organizing committee also released the “Animation Inheritance Red Gene Proposal”, calling on young Chinese animation people to pay lofty salutes to the ancestors who have ideals and pursue the truth, and call on the spirited and innovative colleagues to join hands and forge ahead. continue to innovate.
Illustrated:CCG EXPO “Just Youth Builds the Future”-Animation Theme Exhibition to Celebrate the 100th Anniversary of the Founding of the Party
Cross-industry cooperation and virtual idols are new trends in the development of the animation industry in recent years, and they have also become the keywords of this exhibition. The cross-border participation of two non-traditional animation and game companies, AVIC Global and Bank of China, brought a breath of fresh air. For the first time, AVIC Global’s independent research and development of the domestically-made deformed mech “Swallow Mountain”, and the “AVIC FASCINATING 20 ERA” series of cultural and creative blind boxes that combine aviation weapons and equipment with cute cartoon characters, let aviation culture and aviation spirit take the two-dimensional Dongfeng” entered the young people’s field of vision. The Bank of China appeared in the image of an ancient “money house”, popularizing currency knowledge, promoting digital currency, and breaking the circle with the energy of the CCG EXPO platform. In recent years, virtual idols have also developed rapidly. According to the news released by the exhibition, the virtual idol anchor market in 2021 has increased by 350% compared with the same period last year. The virtual idols on CCG EXPO also shine. The virtual idol “China Kizuna Ai” introduced from abroad and integrated with traditional Chinese cultural elements after localization has become the first virtual idol spokesperson of CCG EXPO, and will take everyone to the “cloud shopping exhibition” in the form of VLOG (video weblog). Actor Luo Yunxi’s first contract virtual idol artist “Liberte Liberte” also chose to hold his debut on the CCG EXPO platform and act as the trend spokesperson for the exhibition.
Caption: AVIC Global, the first exhibitor, brings home-made mech “Swallow Mountain”
Caption: Bank of China debuts in the form of traditional “banks”
The booming animation and game industry in Shanghai and the open communication platform built by CCG EXPO have attracted enterprises and talents from all over the country and the world to gather here. At the exhibition site, nearly 300 well-known animation companies at home and abroad, such as Tencent Video, Bilibili, Kuaikan, Bandai, Amen Kadokawa, Kamen Rider, etc., brought first limited products, and Kuaikan and Bilibili also held separate themes. Day activities. At the Bilibili National Style Theme Day held today, national style fans from all over the country also told their “good Chinese stories” at CCG EXPO in the form of videos: “Murongyi” born in Xinjiang spent 12 In a day’s time, 4,000 silks used intangible velvet flower techniques to produce the phoenix hairpin in “Dream of Red Mansions”; Zhejiang’s “Su Qingwu” took 150 days and used tenon and tenon techniques to restore the inclusion in his own courtyard. The pavilion of the Forbidden City with the parts of the dougong…Young outstanding creators have chosen to use the Shanghai platform to express themselves at CCG EXPO and show their love for excellent traditional culture.
Caption: Young people show themselves at CCG EXPO
In 2020, the scale of Shanghai’s animation industry will reach 20 billion yuan, accounting for 10% of the country’s total output value, and there will be 70,500 animation companies of various types, a year-on-year increase of 27%. The service capacity of Shanghai Animation Exhibition continues to rank first in the country. In 2020, Shanghai has held 8 large-scale animation exhibitions and received more than 500,000 visitors. The annual total number of audiences of Shanghai Animation Exhibition and box office, the number of exhibitions and the area of the exhibition Continue to be in the forefront of the country. On the opening day of this CCG EXPO, Shanghai Xuandong Huizhan Culture Communication Co., Ltd. signed a contract with Yunnan Kunyue Digital Entertainment Enterprise Management Co., Ltd. and released the “Shanghai-Yunnan Cooperation” CCG·WILD Yunnan Animation Carnival project. Both parties will combine the animation image with tourist attractions Combine to achieve cultural and tourism integration. CCG EXPO, which has been held in Shanghai for 17 consecutive years, will also set up a branch venue in Yunnan. (Xinmin Evening News reporter Wu Xuying)
Editor: Huang Yongshun
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