The pre-sale box office of new Spring Festival films quickly exceeded 100 million and the annual box office may continue to grow
According to Beacon Professional Edition data, as of 16:30 on February 1, the total pre-sale box office of new Spring Festival films in 2024 has exceeded 100 million yuan. This is also the fastest year since 2022 that the pre-sale box office of new Spring Festival films has exceeded 100 million yuan. Judging from the films, “Hot”, “Flying Life 2” and “Article 20” are temporarily among the top three pre-sale box office releases for new Spring Festival films.
Pacific Securities said that the movie market will pick up in 2023, with box office rising to 85.4% before the epidemic. At the same time, both the Spring Festival and period performances during the year will be outstanding. Entering 2024, the New Year’s Day box office continues the recovery trend of 2023 with a box office record of 2 new years in film history. With abundant movie reserves and changes in branch distribution, the movie box office in 2024 is expected to continue to grow. Regarding the 2024 film festival schedule, the nine scheduled films have diverse content and strong creative lineups, and their box office potential is expected to be released.
Guohai Securities pointed out that it is recommended to deploy content production/publicity companies behind Spring Festival films as well as film investment companies that benefit from the recovery of the market. It focuses on recommending Enlight Media (leading film production, main investor + distributor of “Article 20”, reserves of “Article 20”) Animated films such as “Nezha: The Devil Boy in the Sea” and “Xiao Qian”), Hengdian Film and Television (No. 2 in Film Casting in 2023, produced “Bear Infested – Reverse Time and Space”, “Flying Life 2”, “Let’s Shake the Sun Together”, etc.), key points Pay attention to Wanda Film (No. 1 in film investment in 2023, producer of “Bear Bears: Reverse Time”, reserve “Peacekeepers”, “Manslaughter 3”, etc.), Maoyan Entertainment (leading online movie ticketing, producer + main distributor of “Flying Life 2” , produces “Bear Bears: Reverse Time and Space”, and reserves “Jiang Yuan Lane”, “Crisis Route”, “P Plan”, etc.), Alibaba Pictures (the leader in online movie ticketing, produces + main distributor “Hot”, reserves “Reinforcements” “Arrival Tomorrow”, “Customs Front”, etc.), Bona Pictures (produced “Flying Life 2”, with reserves of “Legend”, “Operation Red Sea 2”, etc.; No. 7 in film investment in 2023), China Film (the layout of the entire film industry chain , produced “Hot and Spicy”, distributed “Bear Bears: Reverse Time and Space”, and stocked “Legend of the Condor Heroes”, etc.), Baina Qiancheng (stocked live-action movies such as “Dunhuang Heroes” and “Great Expectations”; “Lion Boy” 2″ and other animated films), Focus Media (leading theater advertising), and others focus on Shanghai Film, Jinyi Film and Television, Happy Blue Ocean, and Aofei Entertainment.
This article comes from: Financial Industry